Comments on: How To Measure Social Media ROI

By: Deepak Gupta

Deepak Gupta — Wed, 26 Jan 2011 07:32:22 +0000

Alejandro/Priit,

Funny enough, I had the same problem with a few clients – non-corporate ones of course. Perhaps set the expectation that in your industry, the conversation rate is normally x%, but I can increase that by doing certain things. If they don’t get it, start using dating analogies like of how many numbers you get, do you actually call and turn into a date. Most people equate that very quickly into the sales/marketing cycle.

By: Priit Kallas

Priit Kallas — Wed, 26 Jan 2011 07:27:39 +0000

Alejandro, I would show then the steps between interest and sales against sales lead and sales. This should bring out the longer funnel and lower lead to sale conversion.

By: Alejandro

Alejandro — Tue, 25 Jan 2011 22:05:57 +0000

Yes ROI is very important and distinguishing what is relevant information is even more so…

I am working with a client who seems to think that leads of interest are the same as leads to sales.

How do I persuade some one is not familiar that this general interest email response to sales leads response are not the same.

Lastly understanding your sales funnel can help you better understand the ROI.

By: Campaigns vs. continuous promotion | DreamGrow Social Media

Campaigns vs. continuous promotion | DreamGrow Social Media — Thu, 06 Jan 2011 16:50:20 +0000

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By: Priit Kallas

Priit Kallas — Sat, 27 Nov 2010 13:44:46 +0000

Thanks for the comment, Deepak! Great point, whereever possible use targeted landing pages or microsites. This way people will not wander off and are more focused.

By: Deepak Gupta

Deepak Gupta — Sat, 27 Nov 2010 04:19:53 +0000

Great advice and methodology; however, have you considered incorporating landing pages with each social media element with a call to action and lead capture/generation/nurturing?

By: How to Create Your Social Media Strategy? | DreamGrow Social Media

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[...] How To Measure Social Media ROI. The number one thing about ROI is that it is measured in dollars (or in euros or any other currency you might prefer). [...]

By: Social Media ROI Backwards (for B2B) | DreamGrow Social Media

Social Media ROI Backwards (for B2B) | DreamGrow Social Media — Wed, 27 Oct 2010 18:01:00 +0000

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By: Social Media ROI Will Become Important | DreamGrow Social Media

Social Media ROI Will Become Important | DreamGrow Social Media — Mon, 25 Oct 2010 14:05:14 +0000

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