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How to Measure Your Marketing ROI [SLIDES]

What are the 6 marketing metrics your CEO cares about?

From Mike Volpe @ HubSpot: What is marketing ROI? How do you measure marketing ROI? How do you talk to your CEO and CFO about marketing ROI? How can you communicate with other teams about the results your marketing team is achieving?

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Posted on: October 14, 2013

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