How to Steal a Facebook Fan Page?
Your brand has a Facebook fan page. You invest a lot of time and money to make it really work for you. Sounds familiar?
At some point you understand that things are getting out of hand and you can’t manage it alone anymore. You give administrator privileges to an employee or a business partner. Everything works, sales are soaring thanks to Facebook and you feel that it’s as good as it gets.
Until… something goes wrong and you have a serious falling out with you employee or business partner. Now, if you are not careful, you could lose everything (on Facebook). What’s the problem?
Every Facebook fan page administrator has the permission to delete other administrators and become the owner of the page. Every Facebook fan page administrator has the permission to delete the page!
Larry and Sergei are successful businessmen who have a website where they sell advertising. Some time ago they decided to make a Facebook fan page for their business. That page became an extremely effective sales and communication channel for the company. You could say that if they wouldn’t have the Facebook page then they could go and line up for food stamps.
The business was extremely successful and Larry and Sergei decided to hire Eric who would take over the time consuming work of managing the communication on the Facebook fan page.
But… Eric is a bad apple. As soon as he’s granted the administrator permissions he removes the admin rights from Larry and Sergei. This means that the can no longer use the Facebook page to market their company.
Shortly after it dawns on them what’s happened a phone rings. Eric is calling:
“Hi guys! Tough luck, ehh? But don’t worry, I can help you out. Pay me 100,000 dollars by noon tomorrow and you get your page back. Or… I’ll start f***ing with your customers.”
Larry and Sergei are out of options, they have to suck it up and pay Eric. If they don’t pay they can kiss their business goodbye.
What to do about it?
Create an agreement that regulates what your employees and partners can do with the Facebook fan page. Don’t put all the eggs in one basket. Facebook page can be very effective for some businesses, but don’t forget to back it up with other channels like Twitter, blog, newsletters, etc.
Oh… and one other thing, the above example was a cheerful happy scenario. It may get really ugly when you have more than two administrators on your Facebook fan page, then anyone of them can delete the page and you don’t have a clue who did it! Scary…
What do you think? Does Facebook page management need more permission levels?
* All events and characters appearing in this work are fictitious. Any resemblance to real persons, living or dead, is purely coincidental.
Image credit Techigeeks.com
This post is adapted from the original post by Annes Org on our Estonian blog.
Posted on: April 13, 2011
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