Comments on: How to successfully reach your target audience via Facebook – a guideline http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/ Your Source of Social Media Marketing Information Wed, 16 May 2012 14:20:48 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Do you know your target audience? | 6tobeat http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-36687 Do you know your target audience? | 6tobeat Fri, 17 Feb 2012 13:20:46 +0000 http://www.dreamgrow.com/?p=4047#comment-36687 [...] Whilst advertising in social networks like Facebook enables the targeting of precise demographics of potential customers, your other social media activities should also be target group specific. A social media roadmap will help you keep track of that. You should consider how you address the users you want to engage in a dialogue and incentivize them to give feedback. Talking to your users will also help you to further understand and specify your target audience, their interests and online behaviour. Are you planning to promote your brand through a Facebook give-away? It might seem trivial, but give out your own product or at least a product-related gift. “This makes sure that all of the participants have sincere interest in the type of business you’re in and they are most likely to engage with your business after the campaign is over”, says  Mart Prööm in his guideline for Facebook. [...] [...] Whilst advertising in social networks like Facebook enables the targeting of precise demographics of potential customers, your other social media activities should also be target group specific. A social media roadmap will help you keep track of that. You should consider how you address the users you want to engage in a dialogue and incentivize them to give feedback. Talking to your users will also help you to further understand and specify your target audience, their interests and online behaviour. Are you planning to promote your brand through a Facebook give-away? It might seem trivial, but give out your own product or at least a product-related gift. “This makes sure that all of the participants have sincere interest in the type of business you’re in and they are most likely to engage with your business after the campaign is over”, says  Mart Prööm in his guideline for Facebook. [...]

]]> By: Nina http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-16402 Nina Mon, 11 Jul 2011 09:09:24 +0000 http://www.dreamgrow.com/?p=4047#comment-16402 Great post although whenever you are running contest and trying to get new targeted followers, it is important to move outside of your already established network and create additional fans, interest and buzz Great post although whenever you are running contest and trying to get new targeted followers, it is important to move outside of your already established network and create additional fans, interest and buzz

]]> By: Mart Prööm http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15687 Mart Prööm Thu, 16 Jun 2011 07:27:53 +0000 http://www.dreamgrow.com/?p=4047#comment-15687 Thank you for your reply, Joel. I agree and I can definitely see one drowning into a pool of excess information about social media. Luckily we, as the consumers of this information, can select which sources we listen to and which we ignore. It is somewhat inevitable that there is so much information floating around. The other thing about social media marketing is that it is still fairly new and the theories are in constant evolution. This might make you feel like you know little but don't let that discourage you! If there are peers who take you as an expert, it is probably for a good reason. Thank you for your reply, Joel. I agree and I can definitely see one drowning into a pool of excess information about social media. Luckily we, as the consumers of this information, can select which sources we listen to and which we ignore. It is somewhat inevitable that there is so much information floating around.

The other thing about social media marketing is that it is still fairly new and the theories are in constant evolution. This might make you feel like you know little but don’t let that discourage you! If there are peers who take you as an expert, it is probably for a good reason.

]]> By: Joel lukacher http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15683 Joel lukacher Thu, 16 Jun 2011 03:24:19 +0000 http://www.dreamgrow.com/?p=4047#comment-15683 Right on! With about 2 years vested in commercial social media, I am an old timer. But why do I feel like I still know so little? Groups ask me to speak because I'm viewed as an expert. There is so much random information on social media for business today it is becoming simply noise. The more I read from my peers, the more I see even the professionals are segmenting themselves into niches. I too am guilty of this. What we really need is a validated source of what is really working and not untested opinion! Right on! With about 2 years vested in commercial social media, I am an old timer. But why do I feel like I still know so little? Groups ask me to speak because I’m viewed as an expert. There is so much random information on social media for business today it is becoming simply noise. The more I read from my peers, the more I see even the professionals are segmenting themselves into niches. I too am guilty of this. What we really need is a validated source of what is really working and not untested opinion!

]]> By: Mart Prööm http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15356 Mart Prööm Fri, 10 Jun 2011 04:47:04 +0000 http://www.dreamgrow.com/?p=4047#comment-15356 You're welcome, Alicia! Good luck You’re welcome, Alicia! Good luck

]]> By: Alicia Vaz http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15354 Alicia Vaz Fri, 10 Jun 2011 01:28:15 +0000 http://www.dreamgrow.com/?p=4047#comment-15354 Mart, I really appreciate you taking the time to address my concerns. I will reevaluate keeping in mind all that you have mentioned, especially creating buyer personas. I will give it a good try. Thanks, this was helpful. Mart,
I really appreciate you taking the time to address my concerns. I will reevaluate keeping in mind all that you have mentioned, especially creating buyer personas. I will give it a good try. Thanks, this was helpful.

]]> By: Mart Prööm http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15322 Mart Prööm Thu, 09 Jun 2011 07:04:35 +0000 http://www.dreamgrow.com/?p=4047#comment-15322 Thank you for your kind words, Alicia. Without knowing more detailed information about your situation I do think you kind of answered your own question. Engaging the fans could be difficult at first but once you get the hang of it, it will get easier. I suggest you try the following strategies: 1) Test, test test. Test with different types of questions, their wording and make your conclusions about what seems to prompt engagement more than others. You have to find a specific style that works for your business. 2) See what your competition is up to and how do they get their fans to engage. I'm not saying you should copy their style but you could likely learn a lot of new and interesting ways to prompt interaction. 3) Think like one of your buyer personas. It should help you think of the right questions to ask your fans. What are their problems? What type of information are they willing to share? How to approach them? Those questions should get answered if you can establish yourself to think like one of the buyer personas and not as a business owner. However, if you really think that the questions are right but the audience is wrong, it gets even trickier and I cannot help without knowing more detailed information. Hope this helps. Let us know :) Thank you for your kind words, Alicia.

Without knowing more detailed information about your situation I do think you kind of answered your own question. Engaging the fans could be difficult at first but once you get the hang of it, it will get easier.

I suggest you try the following strategies:

1) Test, test test. Test with different types of questions, their wording and make your conclusions about what seems to prompt engagement more than others. You have to find a specific style that works for your business.

2) See what your competition is up to and how do they get their fans to engage. I’m not saying you should copy their style but you could likely learn a lot of new and interesting ways to prompt interaction.

3) Think like one of your buyer personas. It should help you think of the right questions to ask your fans. What are their problems? What type of information are they willing to share? How to approach them? Those questions should get answered if you can establish yourself to think like one of the buyer personas and not as a business owner.

However, if you really think that the questions are right but the audience is wrong, it gets even trickier and I cannot help without knowing more detailed information.

Hope this helps. Let us know :)

]]> By: Alicia Vaz http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15308 Alicia Vaz Thu, 09 Jun 2011 00:34:34 +0000 http://www.dreamgrow.com/?p=4047#comment-15308 Great post! You've made some really great points. I don't want to assume that I know what my audience need or have interest in which is why I like engaging them in discussions and polls. Things is, I'm having difficulty getting them to participate, the rate of involvement is very low. Could it be that I'm not asking the right questions? (Thinking out loud here) I might just be talking to the wrong audience. Any thoughts on my observation? Great post! You’ve made some really great points. I don’t want to assume that I know what my audience need or have interest in which is why I like engaging them in discussions and polls. Things is, I’m having difficulty getting them to participate, the rate of involvement is very low. Could it be that I’m not asking the right questions? (Thinking out loud here) I might just be talking to the wrong audience. Any thoughts on my observation?

]]> By: Mart Prööm http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15233 Mart Prööm Mon, 06 Jun 2011 08:16:38 +0000 http://www.dreamgrow.com/?p=4047#comment-15233 Thank you, Smriti. Thank you, Smriti.

]]> By: Smriti http://www.dreamgrow.com/how-to-successfully-reach-your-target-audience-via-facebook-a-guideline/comment-page-1/#comment-15230 Smriti Mon, 06 Jun 2011 07:39:48 +0000 http://www.dreamgrow.com/?p=4047#comment-15230 Great post!! agree with every bit of it. Great post!! agree with every bit of it.

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