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How to Switch Email Marketing Provider
Filed under: Email marketing, Tools
I read John Chow‘s Ultimate Blog Profit Model and got a lot of ideas out of it. Thanks John! Now I have to start implementing.
One thing that I noticed was the problem of moving email lists from provider to provider. I have similar problem. My current provider doesn’t have the functionality I need and I need to transfere the list. The outlook to lose 80% of the list is not very good.
So, I came up with this solution. Don’t move the list, ask them to go to a new list. We think we move the list from provider to provider but actually we create a new list where people have to opt in. So do not kill the old list. Just remove the people who joined the new list. Use two lists at the same time and give the members of the old list reasons to join the new list.
- Set up new provider.
- Move the list to new provider that sends out opt in notices.
- Remove those who opted in to a new list from old one.
- Start sending incentives to old list that make them join the new list.
This way you can retain people who say no to a simple confimation notice but are actually interested in what you are offering. The people who will not join the new list will be eventually dropped. But don’t worry they weren’t important for you anyways.
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Image credit: ilker
I didn’t realize email marketing was still a viable strategy. I thought it was so 2001. I guess if the percentages still work out as long as you have a large enough email list you will get some conversions.