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How Well Is Your Brand Listening

Very nice overview on how to start listening to your customers (PDF). Blast Radius goes over the steps of getting your ducks in a row and see what’s important for your communication to boost the brand.

1. Listening better by defining what you want to know and choosing the right mix of techniques
2. Interpreting data through a practical framework
3. Expressing insight in human terms using personas and story-telling

With this holistic approach, you’ll not only improve the success of your marketing initiatives, but also quickly turn incidents like the Motrin backlash into lessons learned. And ideally, prevent the Motrin mix-ups from happening in the first place.

The PDF also contains a test where you can measure how well are you listening.