Comments on: IBM Study: The end of advertising as we know it http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/ Your Source of Social Media Marketing Information Thu, 09 Feb 2012 19:54:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Priit Kallas http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-145 Priit Kallas Wed, 21 Oct 2009 13:53:15 +0000 http://www.dreamgrow.com/?p=145#comment-145 Yes! The point is that information in this report is unbelievable for most even today and next year. But the message is slowly spreading. Yes! The point is that information in this report is unbelievable for most even today and next year. But the message is slowly spreading.

]]> By: SKYNET http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-144 SKYNET Wed, 21 Oct 2009 12:44:59 +0000 http://www.dreamgrow.com/?p=145#comment-144 Old news. Has no one noticed this report was published 2 years ago? Old news. Has no one noticed this report was published 2 years ago?

]]> By: Priit Kallas http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-124 Priit Kallas Thu, 08 Oct 2009 14:07:04 +0000 http://www.dreamgrow.com/?p=145#comment-124 A good summary of the study can be found here http://copywriteink.blogspot.com/2009/10/driving-advertising-ibm-global-business.html A good summary of the study can be found here http://copywriteink.blogspot.com/2009/10/driving-advertising-ibm-global-business.html

]]> By: Reklaam muutub kardinaalselt « DreamGrow internetiturundus http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-112 Reklaam muutub kardinaalselt « DreamGrow internetiturundus Fri, 02 Oct 2009 07:24:01 +0000 http://www.dreamgrow.com/?p=145#comment-112 [...] Leidsin eile huvitava uurimuse, mille on kokku pannud IBM Institute for Business Value. The end of advertising as we know it räägib sellest, et reklaamivaldkonnas on toimumas muutused, mis muudavad mänguvälja täiesti teistsuguseks. Üha rohke liigutakse mõõdetavuse poole, agentuuride roll loovlahenduste genereerimisel muutub, tarbija saab enda kätte üha jämedama otsa, muutub ka see, kuidas meediat ostetakse. Tegin sellest lühikese ülevaate. [...] [...] Leidsin eile huvitava uurimuse, mille on kokku pannud IBM Institute for Business Value. The end of advertising as we know it räägib sellest, et reklaamivaldkonnas on toimumas muutused, mis muudavad mänguvälja täiesti teistsuguseks. Üha rohke liigutakse mõõdetavuse poole, agentuuride roll loovlahenduste genereerimisel muutub, tarbija saab enda kätte üha jämedama otsa, muutub ka see, kuidas meediat ostetakse. Tegin sellest lühikese ülevaate. [...]

]]> By: Priit Kallas http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-110 Priit Kallas Thu, 01 Oct 2009 21:21:43 +0000 http://www.dreamgrow.com/?p=145#comment-110 And some more from IBM "Navigating the media divide: Innovating and enabling new business models" http://www-935.ibm.com/services/us/gbs/bus/pdf/g510-6579-03-mediadivide.pdf This is way old but still has something to it (15 Feb 2007) A new media world has arrived. Pioneered by teens and gadget-savvy professionals, it has quickly spread into virtually every consumer segment, and started to encroach on traditional media. The number of unique visitors to MySpace.com has now surpassed the 50 million mark – something akin to the number of U.S. households that tune into the Super Bowl. Every day, consumers around the world watch about 100 million videos on YouTube – putting that number in context, the top 15 British primetime television shows combined attract about 100 million viewers, as do the top 4 U.S. shows. And some more from IBM “Navigating the media divide: Innovating and enabling new business models” http://www-935.ibm.com/services/us/gbs/bus/pdf/g510-6579-03-mediadivide.pdf

This is way old but still has something to it (15 Feb 2007)

A new media world has arrived. Pioneered by teens and gadget-savvy professionals, it has quickly spread into virtually every consumer segment, and started to encroach on traditional media. The number of unique visitors to MySpace.com has now surpassed the 50 million mark – something akin to the number of U.S. households that tune into the Super Bowl. Every day, consumers around the world watch about 100 million videos on YouTube – putting that number in context, the top 15 British primetime television shows combined attract about 100 million viewers, as do the top 4 U.S. shows.

]]> By: Priit Kallas http://www.dreamgrow.com/ibm-study-the-end-of-advertising-as-we-know-it/comment-page-1/#comment-109 Priit Kallas Thu, 01 Oct 2009 21:13:24 +0000 http://www.dreamgrow.com/?p=145#comment-109 Here's another IBM piece "The end of television as we know it: A future industry perspective" http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf * TV consumption is expected to rise, in part due to the appeal of new technologies which allow increased control over when, how and where content is viewed. * Networks will be extinct in fifteen years. – European Public Broadcaster Here’s another IBM piece “The end of television as we know it: A future industry perspective” http://www-935.ibm.com/services/us/imc/pdf/ge510-6248-end-of-tv-full.pdf

* TV consumption is expected to rise, in part due to the appeal of new technologies which allow increased control over when, how and where content is viewed.

* Networks will be extinct in fifteen years. – European Public Broadcaster

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