Indispensable Benefits of Social Media Marketing to Your Business
Are you in the process of contemplating the different strategies to promote your business? Thinking of ways to increase public awareness of your products and services? Then, you should seriously consider incorporating the social media marketing services offered by firms such as Internet Marketing Arizona.
The social media has become a powerful channel in today’s increasingly social world. People of all ages,from various stations in life, are quite addicted to Facebook, Tweeter, and a multitude of other social media networks. As such, the social media has become a magnificent avenue for businesses to get some exposure in the eyes of the consumers. Here are some of the indispensable benefits that can be gained from social media marketing.
The Less Expensive Option
Before the advent of social media marketing and the Internet in general, the costs of advertising could skyrocket in a matter of just a few promotional materials. Television and radio airtime, billboards, and newspaper ads… all these are much more expensive than the costs that using the social media networks can entail.
For example, getting 30 seconds in prime time on cable television will cost you at least $5,000,while 60 seconds of radio fame will take anywhere from $200 to $1,000. The cost of a month of social media marketing ranges from $4,000 to $7,000, depending on the number of networks you want to work on.
Furthermore, unlike the traditional methods which only cater to one or two types of promotional materials, written articles, fully animated video, and audios can be fully accommodated in one channel – the social media.
The Worldwide Reach
The social media makes it possible for your business to reach a global audience, not just a local or national one, at a reasonable expense. This is probably one of the most significant advantages that using social media has over the more conventional methods of advertising. To be able to reach millions of people worldwide using television, for example, you would have to pay a hefty amount. With social media marketing, you get the same benefit without emptying your pockets of the last loose change.
Superior Customer Relations
What better way is there to build your ties with customers and industry networks? Through the social media platform, you can obtain reactions to your products, run ideas through your audience, and manage customer services. People can immediately “like” your product, comment on it, or share it with their friends. Billboard ads, television commercials, and radio time do not allow for such direct ways for your audience to give you feedback. Only social media marketing can help you gain the most direct path to interacting with your audience, something that the usual media could only dream of doing.
Extremely Measurable Results
Taking advantage of social media marketing services, like that of Internet Marketing Arizona, will provide you a quicker way of monitoring statistics compared to the long waiting period that comes with traditional media. You can instantly get a feel for which marketing messages are received favorably and which ones need tweaks. With the traditional way of doing things, you will have to wait at least a week or so for concrete results and statistics to be collated.
Longer Lasting Presence
Television ads last as long as the amount of money you invest on them, and billboards may last longer but they get replaced eventually. With the current trend of archiving and indexing done by the search engines, your social media efforts to promote your product will survive in the decades to come.
Search Engine Optimization
Several search engines, like Google and Bing, have realized that social media presence and recommendations are also valuable criteria when it comes to ranking sites. The more you build up your presence in the social media networks, and the more recommendations you get with Facebook likes or retweets, the greater you will be in the electronic eyes of these search engines. Consequently, your business will be at a great position to further promote your products and services. Traditional media will have little or no bearing on your online presence.
Social media marketing has become an integral part of each business’ promotional tactics. Join the craze now, or forever be left in the dust of mediocrity and obsoleteness.
Author Bio: Sunny Popali is SEO Director at http://tempocreative.com. Tempo Creative is an Arizona Inbound Marketing firm that has served over 700 clients since 2001. Tempo’s team specializes in digital and internet marketing services including web design, SEO, social media and strategy.
Image Credit: www.freedigitalphotos.net
Posted on: August 10, 2012
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