Internet overtakes TV as the biggest advertising sector in the UK

Priit Kallas

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Filed under: Advertising, Surveys and stats

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Tags: advertising sector, biggest advertising sector in the UK, internet, internet advertising, media channels, tv, tv advertising

Well, it had to happen. Now the next milestoni is when will this happen in United States. As I said in my resent presentation TV is no a brand maker any more. I believe that future brands will be built on social networks with direct communication.

UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online. The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.

via Internet overtakes television to become biggest advertising sector in the UK. The Guardian .

Posted on: October 1, 2009