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Internet overtakes TV as the biggest advertising sector in the UK

Well, it had to happen. Now the next milestoni is when will this happen in United States. As I said in my resent presentation TV is no a brand maker any more. I believe that future brands will be built on social networks with direct communication.

UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online. The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.

via Internet overtakes television to become biggest advertising sector in the UK. The Guardian .

Internet overtakes TV in the UK

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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. October 1, 2009

    […] it is nice to have such information supporting our views. This ties in nicely with the earlyer post Internet overtakes TV as the biggest advertising sector in the UK. From the […]

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