Jeremiah Owyang: Lead the Dynamic Customer Journey [SLIDES]

Companies must adopt to the innovation changes happening in the digital healthcare and wellness category. The presentation shows how consumers have changed, some companies have adapted with innovation.

This presentation provides a pragmatic framework that helps companies align Paid, Owned and Earned against the marketing funnel and showcases how esurance put it all together.

You can read the original post here: Keynote Slides: Lead the Dynamic Customer Journey.

Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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