Keeping Your Circle Small: Tips for Managing Social Media
Many bloggers make the mistake of starting up more social media accounts than they can handle. While social media is vital to your blog’s traffic, you shouldn’t have to manage more than 2 or 3 accounts. If you have someone to assist in managing your social media, by all means, use as many as you’d like.
However, if you can’t afford to pay anyone else to manage your business, you’re on your own. It is close to impossible to keep your blog updated while keeping 5 other social media accounts updated daily as well. At the end of the day, you still have an inbox of e-mails to respond to.
The solution? Cut down on your social media accounts. Limit yourself to 3. Depending on what your niche is, you might use Facebook, Twitter, and Pinterest. If your blog is more professional, try Facebook, Twitter, and LinkedIn.
Below are 4 tips on how to properly utilize your social media to increase traffic to your blog. Your blog is a business, and the success of any business lies in their customers. Long story short: know your audience.
Learn Your Audience.
Don’t concern yourself with the amount of fans and followers you have. Instead, focus on what followers you already have and how you can better relate to them. People won’t be inclined to follow a social media account if they don’t see much interaction between the business and its audience.
The IBM Institute for Business Value recently did a survey on social media and found that consumers generally follow social media accounts for discounts, reviews and product ratings, exclusive information, and customer service. This means that you’ll either have to offer your followers something, or make them feel like part of a community.
Put The “Social” in Social Media.
No one wants to feel like they’re just another number for your blog. Like I mentioned previously, they want to feel like part of a community. That is why it is crucial to encourage discourse; that is what social media is there for.
By simply asking a question like “How’s everyone doing today?” or “What are you listening to today?” you’re showing interest in your readers. Be sure that you have an on-the-go device, be it a tablet or an ultrabook, so that you can always be in sync with your audience.
People like deals, but they love steals. If you are running a blog that receives promotional products from companies, or you are a company yourself, offer your readers incentives for keeping up with your site through your social media page.
This comes in handy on Twitter, especially. By offering up-to-the-minute deals, you are helping your audience to feel like they are part of a special group. Whatever you decide to give away, be sure to include your blog and brand in the prize.
Be Open to Criticism
When it comes to social media, transparency is essential. If someone uses a social media outlet to communicate any criticism, always address it. If you get information wrong or simply put out something controversial, talk to your readers when they retort.
Author Bio: Liam Garcia is a part time blogger and full time social media manager. He spent his childhood in Chile and moved to Texas to attend the University of Texas when he was 18. When he’s not working on his novel or exploring the confines of the Internet, you will find him at the nearest bookstore.
Image credit: freedigitalphotos
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