Maximizing Google+ For Your Business
Google+ now offer brand pages for businesses. Slated to be a bigger hit than Facebook, this expansion was to allow the platform to be just as resourceful for businesses as it is for individuals.
Google+ offers businesses a way to increase their relationships with customers and even other vendors and businesses. For instance, dealers of antique cars can find another business that sells classic Mustang parts.
In order to get the most out of Google+ you have to familiarize yourself with the platform. You need to seek out new ways to build your circles and to create conversations about your brand. However there are a few steps that are absolutely crucial to your maximizing the platform for your use.
Take Time Creating your Page
Make sure you denote the correct location for your business and the correct category for your industry. Add a photo or your logo so your page adequately displays your brand. Add all of your contact and other social media information. In addition, make sure to take full advantage of the photostrip option that allows you to display branding photos right under your page’s name.
Promote your Page.
There is no need to set up a Google+ account if you don’t properly utilized. Promoting your page is as simple as sharing content. However make sure to give people that visit your businesses’ page some sort of value. Social marketing is a very reciprocal type of relationship.
Use the +1 Button on your Blog
Ever notice that when you do a Google search a little flag with a +1 in it? This in fact is a great way to legitimatize and drive additional traffic to your site. The +1 button is your proud online flag, similar to how Mustang accessories are badges for their loyal drivers.
Share as Many Images as Possible
Images represent a powerful symbol and on Google+ you can take full advantage of their power. Business images, product images, and even presentations … the more images you share the better
Use the Recommended Links Page to your Advantage.
Considering that these are links Google is recommending, chances are you won’t go wrong in adding them. This is an excellent way to provide your clients with the valuable content that will keep them coming back to your business page.
Utilize the Request to Share Content Feature.
This simply asks your customers or visitors to share your content with individuals in their circle. The more valuable your content, the more likely it will be shared with others.
Segmentation of Circles
This feature is crucial for small businesses that have personal friends and family in their circles, or who have certain classifications of business contacts, e.g. vendors or customers. This feature allows you to designate which circles you share information with.
Take Time and View Analytics
In order to determine if you are using Google+ effectively, look at how much traffic it drives to your site for something like classic mustang parts. If your numbers are not where you would like them to be, certain adjustments to the brand page should be made to ensure full circle engagement.
With a better knowledge on how to leverage social platforms like Google+ to drive business, whether you sell CJ Pony Parts Mustang accessories or handmade goods, your next business move should probably be learning more about Facebook. Post written by guest blogger Michelle.
Image Credit: puneetas3
Posted on: April 27, 2012
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