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29 Responses

  1. Mike Gleeson May 3, 2011 2:02pm

    Like you said , I love stats and can spend days analyzing them.

    Also great for confusing the boss copy and paste states into a report Show alot of charts with trending upwards.

    Thanks for the Tip.

    P.S Following you on Twitter and loving the tweets.


  2. Priit Kallas May 3, 2011 6:06pm

    Thanks Mike. It’s really good to get feedback and I hope this post will give some value to readers.


  3. Keith Parnell May 4, 2011 3:03pm

    Excellent article, Priit. Love the framing towards social communities.

    Landing Pages are god. Oh, wait, that was Clapton. :)


  4. Marc Skaggs May 4, 2011 7:07pm

    Thanks! Followed it step by step, and now I have the social media broken out on my analytics. So easy!


  5. Priit Kallas May 5, 2011 1:01am

    Thanks for your comment. I hope you can get some value out of it, Marc.


  6. Alicia Vaz May 5, 2011 3:03am

    This was very useful. I really appreciate that I’m able to use a tool such as Google Analytics to gather information, analyze and track my online traffic to say the least. One more report to add to my arsenal, yay! Thanks for sharing.


  7. Karen May 5, 2011 5:05am

    Thank you Google Analytics!
    (honestly, I’m still trying to figure all this analytics stuff out….remember, I’m OLD!)

    Kind Regards,


  8. JAMES May 5, 2011 6:06am

    great notes


  9. Mandar Thosar May 5, 2011 12:12pm

    After reading your post I have immediately created a segment in my Google Analytics account.
    Very good insight on how to measure social marketing efforts. However, it can not measure 100% impact created through our efforts. It can just tell about people who have landed on our website through social updates.


  10. Stef May 5, 2011 12:12pm

    Results given by Google Analytics concerning Social Media trafic should be taken with a bit of salt, to say the least.
    As Baekdal proved here :


  11. Priit Kallas May 5, 2011 4:04pm

    Excellent point Stef! A lot of social traffic comes in as direct but measuring the other part is important as it gives you insights into the behavior of visitors from social channels.

    One way to get more info is to tag the links that you put into social media sites. This way some of the directs (not all) resolve into more meaningful data.

    The information from social segment is valuable but you have to understand the limitations.


  12. james May 6, 2011 1:01am

    im interested but still confused


  13. Pingback: Outbound Links are Gold | DreamGrow Social Media

  14. Pingback: HOW-TO: Tag Social Media Links for Google Analytics | DreamGrow Social Media

  15. Priit Kallas May 31, 2011 7:07pm

    Here’s my answer to Stef’s problem. As close to 100% as possible


  16. Tia July 27, 2011 10:10pm

    This is great. I never would have thought to set up metrics this way – and haven’t read anything similar yet before! So many how-to posts are often just reworded content with nothing new to say. Nice clear step-by-step instructions, too. Thanks.


    • Priit Kallas July 28, 2011 6:06pm

      Thanks, Tia! I found that just playing around with social media is not enough. You need results. This is one way to show that it really is valuable.


  17. Saikrishna October 30, 2011 8:08am

    Thanks for sharing this awesome article :)


  18. abc November 1, 2011 9:09am

    rate of return (ROR), also known as return on investment (ROI), rate of profit or sometimes just return, is the ratio


  19. Neil Whitehead November 11, 2011 2:02pm

    Superb tip. Love the pre-selected segment profile via the click.


  20. Rob November 28, 2011 12:12pm

    Am I going mad here. Whenever I click on your link, ‘copy this advanced segment directly into your Google Analytics account’ it just takes me to my Accounts list. I am already logged in, I only have one account. When I look in Advanced Segments it isn’t there. Help!


    • Priit Kallas November 28, 2011 1:01pm

      Seems that Google has screwed that up a bit. I found a work around for now:

      1. Log into Google Analytics
      2. Switch to old version
      3. Go to Advanced segments
      4. Click the links in this post

      Worked for me. I’ll try to find out if there’s any other way with the new Analytics interface. But seems that they have even removed the share button. Go figure!


  21. Application Development January 18, 2012 12:12pm

    I don’t know about this way thanks to learn how we can Google Analytic in our social media sites and check our visitor earn money. if you have other technique that help me to promote my social media profile.


  22. shipping from australia January 25, 2012 2:02pm

    That’s a great post. I have been using google analytic.But i didnt know that Im able to do all these..


  23. frankee March 26, 2012 4:04pm

    thank you for this amazing guidline,
    i have created this for my blog facebook apps information..


  24. Paulo April 9, 2012 5:05pm

    Dear friend, I tried to have your tutorial, but no data was displayed. I have to put the Analytics tags on the Facebook page, as I do that?


    • Priit Kallas April 10, 2012 3:03pm

      Paulo, you get a custom segment that you can use within Google Analytics.


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