Social media &
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Mobile: Facebook, Email and Text Messages Drive Purchases [Statistics]
Filed under: Facebook, Mobile, Social Media, Surveys and stats, Trends
ExactTarget released a study of mobile users and their purchasing patterns (PDF).
To function effectively, marketers must embrace one fact: mobile is not a channel — it’s a platform. Or, more accurately, a series of platforms (smartphones, tablets, etc.) — through which marketers can engage consumers, from texting to calling, apps to email, Facebook to Twitter, and beyond. […] consumers control your ability to market through these channels.
![smartphone statistics 520x411 Mobile: Facebook, Email and Text Messages Drive Purchases [Statistics]](http://www.dreamgrow.com/wp-content/uploads/2011/06/smartphone-statistics.png "smartphone leads to purchase")
- 89% of US online consumers age 15+ own a cell phone
- 41% have a smartphone (with email capabilities, web access, and other advanced functionality)
- 33% of US smartphone owners have an Android phone, 25% own an iPhone, 19% use Blackberry
- 52.9% of people use all the functions of their smartphones (Prosper Mobile Insights)
- 66% of consumers use their smartphone to check email at least once per day
- 59% of respondents use their smartphones to browse Internet daily
- 50% people use Facebook on their smartphones at least daily
- 20% of smartphone owners report comparing prices while shopping in a brick-and-mortar store
- 16% of users have made a purchase as the result of a message they received on their smartphone
![smartphone social media statistics 520x435 Mobile: Facebook, Email and Text Messages Drive Purchases [Statistics]](http://www.dreamgrow.com/wp-content/uploads/2011/06/smartphone-social-media-statistics.png "smartphone social media usage statistics")
Posted on: June 30, 2011
Been surprise that the most activities they doing is check the balance of bank account. Now i understand why so many company would like provide promotion to their credit card holder so that their banner able to show in the bank website.
Great insights into the relevance of the various communication platforms that drives our purchasing decision. It is a whole new day…