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Must-Read: The Biggest Facebook Marketing Mistakes

Facebook is one of the biggest platforms that businesses use for marketing online. But still, there are companies who still struggle to master Facebook’s basics.

If you’re quite new to the whole internet marketing world and you want to use Facebook as part of your online campaign, here are the most common mistakes other businesses do that you should avoid.

Failing to Apply the Basics

Facebook has thousands of tools and applications that businesses must explore to use Facebook to the max. Even now, there are companies who don’t take the time to create a custom landing page, don’t fill out the Info section, and don’t even edit their thumbnail image after uploading a profile photo. Moreover, businesses don’t invest enough time to learn and analyze their Facebook Insights to know which posts generate the most engagement and what works for them.

“Set It and Forget It” Mentality

Your company’s Facebook page will not run on its own. Creating it and setting it up is just one of the many steps that you have to take in order to create a fan base. Engaging your fans requires investing precious time to update your page. Ignoring this aspect will not just hurt your brand’s fan growth, it will also affect your existing relationship with your customers—especially those who are expecting timely responses to their posts and questions.

Unvaried, Boring and Impersonal Posts

There are businesses who forget or don’t know that Facebook is a social place. As a result, they auto-post content straight from their website only. What they don’t know is that it makes their posts predictable and boring for their consumers. Their content may also suffer from auto-publishing, because Facebook gives low priority to auto-published content. Avoid this mistake by mixing up your status updates with photos, images, fun stories, jokes and use Facebook’s native tool to naturally post your content.

Violating Facebook’s Terms

Aside from learning how Facebook works, you should also educate yourself with the social network’s user terms. At least on the basic level. Business owners usually commit violations for example by using personal page to promote their brand instead of a Facebook fan page, failing to abide with Facebook’s terms about conducting a contest, and over-tagging people in an image. The last one is something that businesses should be aware of, as this can be reported as an abusive behavior on your part.

Facebook, with its 800 million users, is definitely one of the best tools to potential consumer for your brand. However, it’s more than setting up a page and spamming your fans’ news feed with your content. It is really a must to educate yourself on how to build and engage your audience without violating the social network’s term.

 

Posted on: December 28, 2011