Social media
New Free Social Media eBook
Filed under: Books, Links, Social Media
In the closing days of 2009 Pepsi decided against hiring Justin Timberlake, Cindy Crawford or even Britney Spears to speak for them during the 2010 Super Bowl. They would instead take the $20 million budgeted and use it to talk directly — and to listen back — with consumers through the web. It was the final and perhaps the most significant signpost marking 2009 as a year where emerging social media technologies mandated new strategies for anyone who deals with the public.
Download the new ebook released today (Feb 23): Who’s Blogging What About Social Media in 2010 eBook
What’s happening in social meida. The “Who’s Blogging What” ebook brings together the opinions from several bloggers including Ann Handley (MarketingProfs), Mitch Joel (Six Pixels of Separation), Paul Dunay (Buzz Marketing for Technology), and Mike Volpe (HubSpot). Read their thoughts about:
- What to expect in social media in 2010?
- What benchmarks can marketers use to measure social media ROI?
- How do you separate hype from reality in social media marketing?
Thanks for providing the download. I actually made a couple copies for around the office. This is a great resource for anyone new to the social media arena or are looking to find out what new trends are on the horizon.