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Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to continuously develop your personalised group of passionate participants. The key to...
On the average, five times as many people read the headline as read the body copy. When you have written your...
If you want to know what's happening in the social web you need social media monitoring tools. Before you...
What is the size of the profile picture in Facebook? How wide is page of your brand? Here are all the numbers you need and you can even download a handy PDF Facebook cheat sheet.
Social media is empty without high quality content. This week’s reading list is all about content marketing. From specific content marketing tips to help you manage things from day to day to content marketing strategy that will keep you growing and improving as you go along. Brand-driven Content Strategy: Developing a Message Architecture First an […]
Here is the list of best content marketing and social media articles that caught my eye in the last week. Traffic The Strategy That Helped Sprout Social Double Its Blog Traffic The idea of flipping blog content initially struck us when the team saw one of our highest converting blog posts starting to lose visibility […]
Creating remarkable content is hard work and takes a lot of time. This means that every time you create something worthwhile you should make sure that the word travels far and wide. When I was thinking about how to get most out of a single piece of content I came up with this model. Several […]
Social Media is one of the most important marketing tools a company can have in its arsenal. But if it’s not used properly, it can spell disaster for a company, ultimately resulting in lost reputation and revenues. Here are the five biggest mistakes companies make when building up their social media, and the best ways […]
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services. This way you will get an understanding of what is available and if you need any paid […]
This is an interview I did with Seth Godin when the Tribes book came out way back in 2008. Until now it resided on our Estonian web site as we didn’t have the English site. I decided to copy it here so that all our English content could be found on the same site. If […]
Old but gold from 2009. Seth Godin posted a video where people were aked what is a browser. The point is that if you film real user reactions it gives you a lot more understanding than just dry statistics that only 8 percent of people know what a browser is. About the video: What is […]
In my ramblings across the internet over the past twelve years, I’ve probably seen millions and millions of blogs, all vying for an audience. With so many to sift through, the new blogger hoping to get readers of their own have to do more than write a few paragraphs and put up a picture or […]
As many of you know, I’m a big fan of creative Social Media campaigns. And luckily we live in the Social Media era, where there is no shortage of them. But what are the characteristics of a rocking Social Media campaign? How do companies gain millions of fans on Facebook and attract thousands of people […]
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