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Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to continuously develop your personalised group of passionate participants. The key to...
I found this is a great slide deck and just had to share it with you. Most of us are the marketers who need...
Every now and then someone might come along and post some negative feedback among your carefully planned...
LinkedIn is typically used for networking among employees, but companies–especially online ones that customers may never interact with face-to-face– are finding that having a LinkedIn presence can help validate their reputation for consumers by establishing credibility and trust. There are over 1.9 million companies with profiles on LinkedIn, and these companies have 100 million professionals […]
While Twitter may not be providing the alcohol, they may soon be allowing alcohol marketers to jump on board the 140-character highway. Due to age-verification rules, Twitter has always fallen behind Facebook when it came to being a means for alcohol marketers to, well, market. With Facebook, users must enter their age while signing up […]
Famous people realize that the powerful networking Twitter allows posting immediate status updates. With a 140 letter restriction, only brief, concise posting is accepted. The updates are followed by admirers and fans from all across the world. Because Twitter is real-time posting and updates, it is accepted as a go-to-source for up to minute […]
Many people have heard about Storify and put it on a “to-do-once” list, dismissing it as just another Twitter app. If you’re one of them, whether a social media person, a journalist or the owner of a small niche website, now it’s time to learn it. Storify is a fantastic way to tell social media […]
Using Google+ is becoming increasing important for business as Google continues to make its new social network more integrated into search results. For many, Google+ is still a new frontier in the social media realm, but Google makes it easy to get on Google+ and start interacting. Below are five Google + tips for beginners, […]
Some business leaders don’t “like” the culture’s current obsession with Facebook and similar social networking sites. Unfortunately for them, social media is here to stay. Those who fail to get on board risk being left behind. On the flip side, those able to harness the power of social media just might find their organizations seeing […]
The Non-Financial Value and Future Perspective of Social Media is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the previous parts of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer, […]
This interview on with Valio’s Digital Marketing Manager Jussi-Pekka Erkkola is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the previous parts of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts […]
If you find yourself still using snail mail for your party invitations and other correspondence, it’s easy to bring your party organizing into the future with social media. Here is a simple guide you can follow to make the planning process easier on you and your guests. Facebook Creating a Facebook event is a simple […]
Click here for latest version of this post! For a detailed view use interactive chart at the bottom of this post. Twitter has reached 1.82% of market share of visits. This is the highest percentage of market share for them, ever. It seems that Twitter has reached a tipping point and the growth will continue […]
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