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Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the following 10 reasons why it might not be working...
Get your strategy in place before you start. I will give you easy to follow steps that help you give your...
Instagram is getting mainstream. It's time to find ways to integrate Instagram into your marketing toolkit....
In the advent of the internet and social media, the size, reach and variety of information has intensified to a level that has made the planet practically borderless. In fact, if I log into my Facebook account right now, I will see a number of marketing- and product-related content packaged in a Facebook-friendly way. And […]
Internet marketing strategies have become increasingly popular because of their ability to reach a large number of people within a remarkably shorter period of time. Compared to other marketing strategies like media advertisements and billboards, the internet cannot be edged out. The internet has presented business owners with very power tools which they can successfully […]
SocialCam, Viddy, Qik, Truveo, Viddler, Blip.tv, Dailymotion, Vevo. Is there an end to them? As I scan my Facebook news feed (‘Most Recent’ setting please – I want all of it!), it’s hard to get past how many video sharing tools there are. Frankly, I’m not sure if the people using these tools to share […]
Facebook made 1 billion in profit from their advertising program. But there’s another untapped source for them to exploit. Facebook has a lot to gain from developing their own search engine and monetizing it with an AdWords-like self serving platform. Current state If you want to find something on Facebook then you probably need a […]
Social media is becoming a significant source of traffic for many businesses, blogs and websites – and it is no surprise that internet retailers are embracing it as well. But what exactly do they do on social media? And who is doing well? We looked at what the largest 250 Internet Retailers in the US […]
YouTube is offering a resource for businesses that is invaluable, and they have been for years. Providing an opportunity to market in a more customizable way than the average TV commercial, not to mention the chance to produce viral content. But while many small businesses are using YouTube, many are not fully utilizing their potential. […]
Giving something away may seem like a counterintuitive marketing strategy, but consumers everywhere are drawn to free stuff. Companies are finding that offering incentives through social media is an effective way to develop a loyal following of customers. Harnessing the viral power of social networks like Facebook and Twitter allow customers to interact with your […]
This discussion of Social Media ROI is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media. You can find the first part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer. The questions are […]
Pinterest is one of the newest social media websites on the Internet, and it’s growing like wildfire. Maybe you’ve heard of it but still have not given into committing yourself to yet another social website. Browsing Pinterest has been described by members as getting a new magazine everyday. That is because Pinterest is a conglomeration […]
Social media has quickly become one of the best platforms to use to market your business, engage your customers and have an active online presence. Both large and small companies have found success on Twitter, Facebook, YouTube or other social media sites, and some have even found success on multiple networks. Some big brands have […]
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