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Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the following 10 reasons why it might not be working...
Get your strategy in place before you start. I will give you easy to follow steps that help you give your...
If you want to know what's happening in the social web you need social media monitoring tools. Before you...
From Friday to Sunday 3-day traffic and conversion event Digital Elite Camp 2015. The event is organized by Dreamgrow and ConversionXL. My talk covered cognitive biases and mental heuristics that marketers can use to persuade people. Endowment effect, loss aversion, sunk cost fallacy and others help to make better converting landing pages. In the onboarding […]
André Morys is the founder and CEO of Web Arts AG André is running the leading agency for conversion optimization (also one of the largest – if not THE largest – conversion agency in the world). Their customers include renowned national and international online retailers, financial services and manufacturers. André’s writings have been widely published […]
Conversion Scientist Brian Massey calls himself a Conversion Scientist™ and he has the lab coat to prove it. He is the founder of website optimization company Conversion Sciences and author of the book Your Customer Creation Equation: Unexpected Website Formulas of The Conversion Scientist. His rare combination of interests, experience and neuroses was developed over […]
For 6 years we have organized a Digital Elite Camp event with Peep Laja from ConversionXL. This years Elite Camp will be better than ever. We will bring togeter some of the top minds in conversion optimization and data-driven marketing. We will have 11 speakers from US and Europe. People attending the event will be […]
Google Plus had a slow start, but has recently surpassed Twitter as the second most popular social media platform, as reported at Marketing Land. Of course, it has yet to topple the monstrous Facebook. But with a total of 25% of active Internet users who use Google Plus at least once a month, the service […]
The lecture “How to Win with Social Media: 5 data driven use-cases from PR, Sales and Marketing” by Bastian Karweg (CEO Echobot) was held at dmexco 2013 in Cologne (September 18, 2013). Social Media brings together different departments in a joint endeavour to attract new customers, build a stellar reputation and to engage and learn […]
What are the 6 marketing metrics your CEO cares about? From Mike Volpe @ HubSpot: What is marketing ROI? How do you measure marketing ROI? How do you talk to your CEO and CFO about marketing ROI? How can you communicate with other teams about the results your marketing team is achieving?
As StumbleUpon’s traffic slowly begins to decline, the rise of Pinterest as an internet social media superpower is becoming even more apparent, as it’s setting itself apart as the go-to content curation website. More and more people are using Pinterest, both to market their own content and to consume (find) the content being created and […]
Facebook launched embedded posts. Now you can add posts from your Facebook page to any blog or website. And it will look like this. Post by DreamGrow Digital. If the user clicks “like” it will add it right there on the site but clicking “comment” and “X comments” will take you to Facebook. “Share” will […]
Twitter is a necessary marketing tool for your growing business. Whether you’ve already got a personal handle or you don’t even know what a “handle” is, you’ve got to know how to most effectively use Twitter to bring good things your business’ way. Here are a few of the best, most amazing things Twitter can […]
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