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Whether you are a business, organisation or charity, you should have measurable marketing goals to achieve. Social media is a new way to reach people, engage with existing users, and connecting them all to continuously develop your personalised group of passionate participants. The key to...
On the average, five times as many people read the headline as read the body copy. When you have written your...
I found this is a great slide deck and just had to share it with you. Most of us are the marketers who need...
Facebook organic reach is dropping. Are the days of easy Facebook wins over? Should we all abandon our Facebook business pages and focus our social media attention elsewhere? Not so fast. Before you jump the Great Ship Facebook, take a look at the following 10 reasons why it might not be working for you, and […]
Marketers understand instinctively that if you talk to people nicely then they should be more willing to buy from you. But as @treypennington pit it “Happy feelings are not ROI. ROI means RETURN ON INVESTMENT.” MarketingSherpa has put thogether a Social Marketing Benchmark Report and in there you can see that people are looking for […]
It’s clear that there’s no single easy way to measure social media ROI. However, combining several different methods may get you the results you need. 1. Direct Method The clear path exists for social media marketers who use social media in a direct selling way. It’s pretty straightforward to set up your web analytics tools […]
Here are 22 blogging tips that will help you be a better blogger, improve the quality of your posts and get you more readers. If you are in the internet marketing and social media you know that content is king. Creating valuable content is one of the most important tasks of any marketer. 1. Know […]
Social media marketing is something that everyone is adopting. Be it an established business or a small- local business. Everyone wants to jump onto the bandwagon of making their brand presence felt on social networks. The simple reason being – that’s where the crowd is. However, there are some common mistakes visibly noticed. Why are […]
Social media is about people and people like to be treated with respect. If you approach your social media marketing activities with people in mind then you should be OK. Treat people as individuals, be friendly and personal. When the crisis hits stay neutral and address the situation. Concentrate on what you can change, work […]
Every now and then someone might come along and post some negative feedback among your carefully planned marketing messages and upbeat dialog with your fans. I have listed some of the best practice guidelines below. But first, what can go wrong? Types of negative feedback Problem is the easiest to resolve. This is more of […]
Way back I wrote about measuring your social media success with Google Analytics. This post proved very successful and got a lot of feedback. However there’s a little “but” with analyzing visitors from social media by referrers. Stéphane Allard pointed out in comments that a lot of visitors use desktop or mobile clients. These social […]
Social media strategy is the foundation of your company’s success. Social media strategy is the why and what part of your activity os social networking sites. If you don’t have a strategy in place, it’s more than likely that you will only accomplish mediocre results. Do you want that? Of course, you don’t! I have […]
Over the past year, the power and growth of the social networking site Twitter has grown from sharing what people are having for breakfast, to a lightning-fast method for delivering messages quickly and effectively. Unhappy customers and celebrities post comments about unfair treatment they receive from a business. Virtually any piece of information can be […]
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