Significant Increases In Social And Mobile Use Among Federal Decision-Makers
Social media is here to stay and continues to grow in the government space. We at Dreamgrow have long predicted that social media will penetrate corporate and government firewalls and will be integral part of our every day communication. A new survey shows that 46% of government news consumers are allowed to access social media sites at work, that’s way up from last year’s 20%.
“We’re all dealing with limited marketing budgets, and we don’t have a lot of margin for error. We have to be sure we’re reaching the right federal decision-makers with targeted resources.” — Lisa Dezzutti, president and CEO of Market Connections.
The study aggregates use of print, television, radio, mobile, and internet news and analysis products by senior federal employees. More than 2600 respondents at dozens of federal civilian and defense agencies.
Highlights of the study include:
- Print is not dead. 40% of respondents prefer to read trade publications in print
- 54% respondents using social media are on Facebook and 20% use the social networking site every day
- More than half of participants access Facebook for work purposes. Research, communicating with colleagues and citizens are their top work-related activities on Facebook
- Over 50% of federal decision-makers use email on a mobile device, and more than 30% access web sites on a mobile device
- The number of federal information consumers age 55+ fell from 40% last year to 33%, reflecting the onset of wave of federal retirements