Slides from DirectStorm 2011 Conference

Priit Kallas

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Filed under: Advertising, Business, Email marketing, Google

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Tags: A/B testing, direct marketing, direct sales, email list, Google Analytics, google website optimizer, internet marketing, List building, mailing lists, mailinglists, testing

Here are the slides from today’s DirectStorm 2011 conference. The slides are mostly meant for people who attended the event as much of the content was delivered verbally. I hope you got some value out of it that you can put to work immediately.

Thank you for attending! If you have any questions please don’t hesitate to contact me.

Homework

1. Change campaigns to continuos programs
2. Segments and interests
3. Beaviour
4. Message: what to say
5. Benefits
6. Motivators
7. Bonuses
8. Price point
9. Design and form
10. Media selection
11. Landing pages
12. Action
13. Test everything

PS SlideShare messed up some fonts, but everything should be readable.

Posted on: May 11, 2011