Slides from DirectStorm 2011 Conference
Here are the slides from today’s DirectStorm 2011 conference. The slides are mostly meant for people who attended the event as much of the content was delivered verbally. I hope you got some value out of it that you can put to work immediately.
Thank you for attending! If you have any questions please don’t hesitate to contact me.
- Change campaigns to continuos programs
- Segments and interests
- Message: what to say
- Price point
- Design and form
- Media selection
- Landing pages
- Test everything
PS SlideShare messed up some fonts, but everything should be readable.
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