Social Media and Young Adults
Pew Internet & American Life Project released a study about internet and social media use among Millennial generation by situating it within similar data for adolescents and adults older than 30. The data on teens is drawn from a survey conducted between June 26 and September 24, 2009 of 800 adolescents (ages 12 to 17). The adult data are drawn from a survey conducted between August 18 and September 14, 2009 of 2,253 adults (age 18 and over). Here are some of the key findings:
Blogging is down among young adults
- One of the findings is that young people are blogging less than they used to. 14% of online teens say they blog, down from 28% in 2006.
- Also the commenting activity is lower as 52% of teen social network users report commenting on friends’ blogs, down from the 76% who did so in 2006.
- In 2009 15% of internet users ages 18-29 maintain a blog —a 9% point drop in two years. However, 11% of internet users ages thirty and older now maintain a personal blog (7% in 2007).
Social networking sites’ usage numbers
- 73% of wired American teens use social networking websites. 55% of online teens used social networking sites in November 2006.
- 47% of online adults use social networking sites, up from 37% in November 2008.
- 72% of online 18-29 year olds use social networking websites, significantly higher than the 40% of internet users ages 30 and up who use these sites.
- Adults are increasingly fragmenting their social networking experience as a majority of those who use social networking sites – 52% say they have two or more different profiles.
- Among adult profile owners 73% have a Facebook profile, 48% have a MySpace profile and 14% have a profile on LinkedIn.
Teens are not using Twitter
- 8% of internet users ages 12-17 use Twitter. Older teens are more likely to use Twitter than their younger counterparts; 10% of online teens ages 14-17 do so, compared with 5% of those ages 12-13.
- Young adults lead the way when it comes to using Twitter or status updating. One-third of online 18-29 year olds post or read status updates.
- Three-quarters of teens and 93% of adults ages 18-29 now have a cell phone.
- 93% of teens ages 12-17 and young adults ages 18-29 go online. 74% of all adults ages 18 and older go online.
- 48% of online teens have bought things online: books, clothing or music, up from 31% in 2000.
Image credit Bina Sveda