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Social Media for Business

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social media businessI found a really great presentation on Slideshare. You can get some ideas on structure on how to tackle your own social media needs. Great overview with pointers to channels and tools you might want to use. The basic process in the presentation is as follows:

  1. Set specific business goals
  2. Listen to your audience. Who they are, what they want and where they go
  3. Choose your channels and build you home base
  4. Engage people by asking questions, participating in conversations, being transparent.
  5. Analyze and optimize, who does what where and how’s that relevant to your goals

We have covered some of the free social media tools here. One thing that I would add is the need to measure real ROI in dollars. Here are two post just to get you started on that road:

Here is the presentation:

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Image credit: Intersection Consulting, Mark Smiciklas

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Pete Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Priit Kallas says:
    November 19, 2010 at 12:23 am

    Thanks Jon for your comment. Great presentation! I still thin that in the end a company can be viewed in terms of profitability. All the actions will result in the profit or loss. It’s sometimes hard to quantify a single action. But I believe that statistically every action has a value.

    Thanks
    Priit

    Reply
  2. Jon Thomas says:
    November 18, 2010 at 11:57 pm

    Thanks so much for writing about my presentation. It’s a great starting point, but definitely not comprehensive. There’s lots more to learn about social media for business than just what’s in these 82 slides.

    ROI is important for business, and it’s not something I addressed in this presentation, but I would want to make sure that businesses don’t focus TOO much on ROI. It’s like asking to get the ROI on a friendship. An ROI on a conversation.

    Social media is about listening and engaging, and when you do that, great things happen.

    Thanks again!

    Jon Thomas
    Twitter: @Story_Jon

    Reply

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