Social Media Marketing Mistakes to Avoid

social-media-crisisSocial media is about people and people like to be treated with respect. Treat people as individuals, be friendly and personal. If you approach your social media marketing activities with people in mind then you should be OK. When the crisis hits stay neutral and address the situation.

Concentrate on what you can change, work to find the solution not the scapegoat.

What to keep in mind when dealing with negative feedback in your social media marketing:

  • Remember, you do not control the message, sit back and relax. Let your employees and customers talk freely.
  • Avoid broadcasting, it’ not another advertising channel. Engage in conversation.
  • Monitor your brand’s entire social media presence. Social media channels, blogs, forums and news feeds.
  • Don’t think in campaign terms. There’s no end date on your social media activities. Social media is long term.
  • Being too “corporate”. People like people and we get it really fast when we are fed another load of crafted marketing messages.
  • Make sure that your employee cannot accidentally post personal messages on brand channels (Red Cross).
  • Do not lie! Doh!
  • Do not bad mouth others.
  • social-media mistakesDo not use legal threats to silence customers.
  • Be real. Faking customer interaction by hiring an agency (or employee) to pretend to be a brand advocate is not a great way to success.
  • Do not censor user content. This could make a trivial matter into a huge crisis.
  • Create clear social media policy. What gets deleted? Foul and abusive language, threats against individuals, hate speech, flame comments about products/services
  • Create guidelines, what actions to take in case of a wave of negative conversations in social media. Attack against your brand, customer service gone bad, negative rumor.
  • How you’ll respond to negative content.
  • Who decides what to do with negative comments.
  • What’s the worst that can happen? How to respond?
  • What should the response times be in different situations.
  • Who is the person publicly available and accountable for crisis resolution.
  • Do not ignore negative conversations. Watch and be ready to react. You don’t have to respond to every negative mention. Negative product reviews and comparisons with other brands will always be there.

When a negative event occurs keep your emotions in check. Most situations can be solved reasonably. Let the other side know that you understand how they feel and you are going to fix the situation. Never blame others and deal with the problem instead. If your ego is the only thing that gets bruised, let it go.

Also check out this post: Managing Social Media Crisis and Negative Feedback.

Image credit Liam Manic

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

11 Responses

  1. Produsen kereta mini,kereta mall, dan komidi putar terbaik di Indonesia says:

    can i write it in my blog?of course with credit title..btw thannk for sharing 🙂

  2. Marc Roelofs says:

    I woud like to translate this into Dutch. Incorporate in my blog with credits to you. If this is ok with you.

  3. Elaine Way says:

    I love this post. I am so sick of reading blogs by people who are supposed to be award-winning bloggers who use “foul and abusive language” and others who suggest that talking about what they ate for dinner is not appropriate content AND THEN THEY TALK ABOUT WHAT THEY ATE FOR DINNER. Sheesh! Your above post about basic social media etiquette is very timely as we are all moving into this world very quickly. You have provided sensible and realistic guidelines for all of us — award winning bloggers or not. Thank you for this!

  4. Too bad politicians didn’t get the message on bad mouthing your competition – or our world would be a much better place. LOL.

    Thank you for this article – very helpful. We shared it on our Facebook page!

  5. Bad mouthing your competition is an unwritten no-no. I believe that everyone understands not to do so universally. Negative criticism can only help you get better.

  6. I’ll write it in stone, thanks a lot.

    I loooove Yotsuba doll, by the way.


  1. April 3, 2011

    […] If you put something out ther then it’s gone. No taking it back, no cease and desist order will help you. Fighting the negative content will fan the flames on you will make you mistake much bigger. This social media weekend has some stories about what not to do. You can also read our recent post Social Media Marketing Mistakes to Avoid. […]

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