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Social Media Reality Check (brands vs people)

A picture is worth a thousand words. The graph below is from a IBM CRM study: From social media to Social CRM (What customers want). It’s pretty clear that there’s some disconnect between why people follow brands and what businesses think why consumers follow them.

social media to social crm

Companies have some misperceptions regarding why consumers interact with them via social sites. (Click to zoom)

My project management teacher used to remind me that reality doesn’t care what we think about it.


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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. D. Rawls says:

    At the very least, this diagram outlines the disconnect almost all dealers have failed to repair in auto retail processes for 120 years.

    As your research clearly indicates, the Consumer is using Internet Social Media as a tool belt for working closer to the actual “handshake”.

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