Social Media ROI

Concentrate on real world value. Traffic is not a good metric, however targeted it is. Sales, conversions, signups, etc. Try to aim for these.

Book recommendation: Social Media ROI book Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization

Use this book to bring true business discipline to your social media program and align with your organization’s goals. Top branding and marketing expert Olivier Blanchard brings together new best practices for strategy, planning, execution, measurement, analysis, and optimization. You will learn how to define the financial and nonfinancial business impacts you are aiming for–and achieve them. Practical solutions from structuring programs to attracting followers, defining metrics to managing crises. This book will help you gain more value from every dime you invest in social media.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

2 Responses

  1. Priit Kallas says:

    Thanks for your comment. As for public organisations maybe this Social Media Handbook for Local Red Cross Units is useful to you

  2. This is a very nice presentation, summing up the essentials of social media. My only request–next time can you do something on public organisations and social media?

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