Social media statistics and data for the weekend

New empirical data for SEO and social media marketing strategies – measuring is he key to widespread corporate adoption. Really great post.
Without units of measurement it’s hard to experiment, and without experiments it’s hard to have data to drive conclusions. This is a sucky situation for the scientist in me. Recently, however, I’ve come across several sources of empirical, experimentally-sound data sources that do tell us how to be awesome at both SEO and social media.

Retailers use social media to advertise Black Friday deals
One in five shoppers plans to use social sites in their holiday shopping this season, according to Deloitte Research. Hundreds of Black Friday bargains from retailers such as diverse as OfficeMax and Old Navy already are being leaked on deal sites, even though the big sales blitz is still a couple weeks away.

Gen Y women share product and brand secrets via social media
Gen Y women actually are less likely to try something mentioned in a blog by professionals or subject experts (22%) vs. the 28% of a blog by someone they consider their peer. Gen X women appear to give them the same credit, 16% likely to try something new whether hearing from subject expert or random blogger. The original survey is here (“Why Y Women PDF)

Social Media Users Open to Branding, Marketing
After seeing an ad on a social media site, 34% of respondents have used a search engine to find information on a product, service, or brand; 30% say they have learned about a new product, service, or brand from a social media site.
Among Facebook users who have connected with a brand on the site:

  • 46% say they are likely to talk about or recommend a product.
  • 44% say they are likely to purchase a product.
  • 37% say they are likely to link to an ad for a product.
  • 27% say they are likely to post an ad for a product.’s 2009 Business Social Media Benchmarking Study
Nearly 65% of respondents reported using social media as part of their normal work routine,including reading blogs, visiting business profiles on sites like Facebook or LinkedIn or using Twitter to find information and/or communicate about business-related matters.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

1 Response

  1. November 26, 2009

    […] Related article Social media statistics and data for the weekend […]

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