Social Media Timing: Should You Tweet Morning, Noon or Night?
You may already feel as though you are tweeting morning, noon and night as it is, but is this the right strategy for you? In this article, we will look at sometimes neglected aspect of your tweeting strategy… what time of the day and week that you tweet? As it turns out, the times you choose to tweet could have an impact on how those receiving your updates perceive you and your business. So is timing everything? Maybe not “everything,” but you can be sure it plays a vital role.
Those wishing to convey a professional persona should note that the timing of their tweets is relevant and important to people’s perception. Forget for just a moment that you are tweeting, and instead think of the message that you are sending as being similar to an email. Would you really want to send an email out to a prospective client or existing client at 2am in the morning? This wouldn’t look very good, would it? The general conception is that you must not have a good deal going on in your life if you are awake in the early hours of the morning. While you might be awake at that time working because you are a real go-getter, others may not see it the same way.
The best time of the day to send out tweets as well is when you know people will be reading them. Keep in mind that there is a great deal of competition to reach people in today’s hectic digital communication environment. You need to take the steps necessary to maximize all of your communication and social networking endeavors. In general, the best time to send out your tweets is during business hours, especially the business hours of the majority of the people with whom you communicate. This means that the optimal times are usually between 10 AM and about 3 PM. If you send out tweets earlier than 10 AM, it is quite possible that settling in for the workday will distract people. After 3 PM people may be scrambling to finish up work or winding down their workday.
Ultimately, the most important rule to follow is to see what works best for you and adjust accordingly. Every business is different, and that means you may discover that you have the best results with your tweets at a different time in the day. Further, there are important secondary considerations as well. For example, if most of the people you are attempting to reach are based in another country or on the other side of the country, you may want to strongly consider adjusting your strategy and the time you send out your tweets.
Obviously, you will get involved with certain activities during the day and it can become very easy to forget to log into Twitter. Of course, keep in mind that you can use a tool like HootSuite to schedule your tweets throughout the day so that you don’t have to constantly remember when to send them out. The important thing is to be active on Twitter and, if possible, have multiple tweets going out everyday as well as active communication with your followers.
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