Social Media Weekend: B2B, Case Studies and Tips
This weekend we look at what we can learn from others. Here are selected case studies and tips to use in corporate social media and B2B markets.
How The Red Cross defused a potential Social Media crisis situation. the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago. Apparently, one of its employees that tweets from the @RedCross twitter account tweeted: “Ryan found two more 4 bottle packs of Dogfish Head’s Midas Touch beer… when we drink we do it right #gettngslizzerd”.
B2B Social Media Example: GE MarkNet. Many B2B companies have conservative cultures and are unwilling to open up their ideas and expertise to the world using social media. One way these companies can benefit from the interaction and engagement of social media is to create an internal social network.
Pfizer: Social Media Playbook: Practical Guidance for Colleagues, presented by Kate Bird In her BlogWell Philadelphia presentation, “Pfizer Social Media Playbook: Practical Guidance for Colleagues,” Pfizer’s Director of Digital Communications Strategy, Kate Bird, shares how they are communicating via social media with a well-developed and practical social media policy.
A Tweet’s Effect On Rankings – An Unexpected Case Study. Let me tell you a tale of an unexpected case study on the value of a tweet on a page’s ranking and traffic. This tale will mostly be told using graphics, as the images tell the story better than I can. Let’s begin…
Six top tips for integrating social media into B2B selling. Series of best practice guidelines for how lawyers, accountants and surveyors could integrate various social media tools (and LinkedIn and Twitter turned out to be the most popular) depending on whether they were social media newbies, average users or “star” performers.
Image credit ntr23.