Social Media Weekend: Campaign Mentality, Social Media ROI, Google Groupon
The other day I read David Meerman Scott’s post about ad agencies concentrating on campaigns rather than long term value of social media marketing. We work with ad agencies every day and the same attitude shows in almost everything.
Social media is not a sprint. Engage, nurture build for the long term. Here’s the post from WebInkNow and my own posts on this topic.
Advertising agency campaign mentality. In particular, the ad agencies love to tell me about the contests and games they’ve created as part of the campaign. And frequently, the pitch they send me includes talk of some award they’ve won.
Social Media Campaigns are a Waste of Money! Social media is a place where people interact with each other and, if you are lucky, this may include your brand. This is engagement. Everybody wants it, but to achieve that you have to think long term not one off campaigns.
Campaigns vs. continuous promotion. A client asked today how long should their campaign run. I am more and more of the opinion that forever is the correct answer in most cases. In the old days when buying media was expensive, you had to go all out to get the desired frequency and reach.
Rethinking Personal Data. Personal Data: The Emergence of a New Asset Class, which we released yesterday. Personal Data: The Emergence of a New Asset Class looks at the necessity to rethink personal data as an economic asset class, as it has the potential to represent untapped opportunities for economic growth and social benefit, whilst the issues of movement and protection of data must also be addressed.
Social Media ROI: ROI Doesn’t Stand for Return on Ignorance. I’m often asked, what’s the ROI of social media? To which I answer, you can’t measure what it is you do not value or know to value. Sounds simple enough. But, the truth is, determining value is not an easy process. But then again, whoever said using social media effectively in business was easy…is wrong.
[Infographic] 5 Scientifically Proven Ways to Get More Followers. I’ve been doing research for a few years now on how to get more followers, and here are some of the most important points I’ve found. You can find details about each point under the infographic.
Google’s Groupon Competitor Goes Live. The program has been in the works since at least January, when Mashable got hold of a fact sheet on the service. According to that document, Google Offers will look and operate much like Groupon or LivingSocial and send an email to users with a local deal of the day. Consumers then have a specific time period (likely 24 hours) to act on the deal.
Image credit A3.Format™