Social Media Weekend: Corporate Strategies, Events, Privacy, Twitter for Brands
Social media is going corporate. Here is a collection of post about social media in corporate environment. The challenges of a large organization are different from smaller companies, some of the articles I picked up during the weekend on enterprise level social media.
Using Social Media “Reporters” to Energize a Corporate Event presented by Brian Ellefritz. In his BlogWell case study, “Using Social Media “Reporters” to Energize a Corporate Event,” Senior Director of Social Media Marketing, Brian Ellefritz, explains how SAP used social media to bring their event to a much broader audience.
Privacy Policies Are Dead, Privacy Watchdog Says. Privacy policies are dead, says Fran Maier, President of privacy auditing firm TrustE, and it’s time for the web to move into an era of “just in time” notifications whenever new types of data are being collected or when our data is being used in new ways.
Twitter for Brands: 6 Winning Strategies to Learn From. Twitter can sometimes create a dilemma for brands. It’s a medium that focuses on people, so how should brand accounts work? Should you let your users know who is the voice behind your brand? Should key employees represent your brand instead of a brand account? There’s not a one-size-fits-all answer to this question, but you can learn from how these companies are handling it.
The 3 Teams You Need to Organize And Scale Social Media. One of the continuous discussions and questions surfacing in the social media chatterbox is that of “who owns social media?” Is it marketing? Public relations (PR)? Customer service? The answer is…
How Will Technology Disrupt the Enterprise in 2011?. Near-term challenges facing the enterprise as seen by Constellation Research Group. In the first report R “Ray” Wang lists a set of five core disruptive technologies: social, mobile, cloud, analytics and unified communications. Together, these technologies could form a working definition of “enterprise 2.0.”
The Business Value of Social Media Management Systems. There have been significant changes in social media in 2010, and one of the big new trends is the development of social media management systems (SMMS). But what value can a social media management system really add?
List of Corporate Social Strategists for 2011. The Corporate Social Strategist is the business decision maker for social media programs – who provides leadership, roadmap definition, and governance; and directly influences the spending on technology vendors and service agencies. While this position doesn’t exist officially by title in every corporation today, this role will become pervasive in the coming years, just as leaders who manage the corporate website have become essential.
Image credit Louis du Mont