Olympics’ Social Rings. TV may still be the big marketing vehicle around the Olympics, but sponsors use social media to build buzz and get fans involved.
“People are blogging with their phones and taking photos with them,” says David Steel, svp of strategic marketing, Samsung Electronics America. “The timing seems perfect to have a program oriented around mobile social networking.”
Retailers Lure Moms with Social Media, Free Stuff. The study found that women with children at home are more likely to use Facebook (60.3%), MySpace (42.4%) and Twitter (16.5%) than average adults (50.2%, 34.4%, 15.0%, respectively). Moreover, 15.3% maintain their own blog.
Study Reveals Facebook Better Than Twitter for Marketers. Can’t say that it surprises me. Facebook encourages users to aggregate external content on Facebook to be viewed within the network, while Twitter encourages users to link externally, viewing content outside of the network.
People in the U.S. continue to spend more time on social networking and blog sites as well, with total minutes increasing 210% year-over-year and the average time per person increasing 143% year-over-year in December 2009.