Social Media Weekend: LinkedIn, Google, Sheen, your own Foursquare
Back from a 10 day snowboarding trip to Austria. This weekend I collected a bit more stories as the lack of information during the vacation made me read a bit more than usual. Is Google really launching a next attack on Facebook? Here are the posts that caught my eye:
Social Business Leadership Framework. Embedding social business ideas into an organization has less to do with embracing tools and technology than it does with learning how to facilitate and manage culture change. What set of skills do leaders need in their toolbox to effectively lead organizations through the process of adopting social business philosophy?
Top 50 brands in social: seven key takeaways. What we learned from analysing the top brands in social media, and food for thought for brand owners starting to look at social reputation monitoring.
Resources for keeping up with digital media trends for the time-challenged. There are ways to keep up that don’t require too much time and may even be fun. Here’s a rundown of some of my favorites; please add your own sources in the comments.
5 Ways to Fail at Content Marketing & Tips to Succeed. The value of content marketing has been well established here and in many other places on the web. It’s nothing new for many marketers, especially those in B2B Content Marketing.
Welcome to the EGOsystem: How Much Are You Worth?. Whether you like or not, we live in a social hierarchy where your every move is indexed and calculated into a score that represents your stature in a digital society. Complain all you want, but the truth is that your place within a social class system is already separated into a divide of Have and Have Not.
Google to Launch Major New Social Network Called Circles. If what we’ve heard is correct, the service will offer photo, video and status message sharing. Everything users share on Google Circles will be shared only with the most appropriate circle of social contacts in their lives, not with all your contacts in bulk.
LinkedIn Launches “LinkedIn Today” – Tips Marketers Need to Know. LinkedIn launched a new news aggregation and curation service called LinkedIn Today. Here is a short video from the company explaining what it is.
Roll Your Own Foursquare: Ushahidi Launches Open-Source Location Service. Now, anyone with a bit of PHP knowledge and a server can create a Foursquare, Gowalla, Facebook Places or check-in service of their own and keep their location data out of the hands of the public and corporate alike.
Are Brands #Winning Because of Charlie Sheen?. As Sheen told TMZ, the reason he’s taken up Twitter is simple – it’s a “cash cow”. The more he rambles about trolls, the more money he could rake in from advertising. Considering that he’s out of work — the discovery of Adonis DNA will probably happen before the Sober Valley Lodge becomes a no-tweet zone. Plus, he’s winning. “Duh!”