Social Media Weekend: Monitoring, Personal Brand, Zuckerberg Interview, Strategy…
Do you have confidence in your social media strategy? Research report called The State of Social Media for Business 2010. Of the 6,000+ executives surveyed, only 14.2% of businesses find their social-media strategies to be “very effective” – and only 7.3% consider them “very revenue generating.”
100+ Insights from Monitoring Social Media. Engagement metrics, brand personalities, listening and mush more in this interesting post.
Increased online gameplay is changing e-commerce to g-commerce. How can marketers use the increase in gameplay to their advantage? For e-tailers, the goal should be to add gaming elements to the purchase process, also called “gamification.”
Great interview: candid, disruptive Mark Zuckerberg. The interview covered a wide variety of topics and Zuckerberg answered them in a candid and open way that you rarely see him do.
From Competition to Bribery: Convincing Coworkers To Blog. The major question many marketers are trying to answer when getting their corporate blog off the ground is, “How do I get experts in my company to share their knowledge on our blog?”
HOW TO: Calculate the ROI of Your Social Media Campaign. If you’re one of the people who isn’t measuring your social media campaigns on an ROI basis, you’re setting yourself up for failure. Here are some tips, advice, and a little bit of simple math to get you on the right path to ROI success.
The corporate brand is cramping my personal brand! Star employees will carefully evaluate the reputation and socialstreams of their would-be employers, to determine whether they want to associate their personal brand with that of the corporation. This will only accelerate as the improving economy increases young employees’ options.