Social media weekend: Seth Godin, relationships, marketing is dead

Another collection of articles for people who want to stay up to date in all things social. Seth GOdin has released agreat free ebook. Marketing will die. What is a relationship and 50 tactics for social media. Share and enjoy.

What Matters Now: get the free ebook from Seth Godin. Now, more than ever, we need to shake things up. Now, more than ever, we need a different way of thinking, a useful way to focus and the energy to turn the game around. Seth’s new ebook will get you started on that path. A page from 60 great thinkers. (Download PDF now).

Be of service. Always. Excellence! Never an exception! If not Excellence, what? — Tom Peters in the ebook


50 Social Media Tactics for Nonprofits

2010: The Year Marketing Dies… (Subtitled) Or at Least Marketing as We Know It! If marketing burns to the ground in 2010, a new and more powerful marketing will rise from the ashes. The role of the new marketer:

  • Won’t be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience,
  • Won’t be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers,
  • Won’t be merely to talk at consumers but to listen and engage one to one,
  • Won’t be to build campaigns but relationships…

Clay Shirky: How social media can make history While news from Iran streams to the world, Clay Shirky shows how Facebook, Twitter and TXTs help citizens in repressive regimes to report on real news, bypassing censors (however briefly). The end of top-down control of news is changing the nature of politics. The same change is taking place in advertising and marketing. Control is an illusion.

Social media-powered show to hit Web. From creator of ‘American Idol’ comes ‘If I Can Dream,’ a social media approach to entertainment. If I Can Dream. Ehh… I had similar idea with my friend. Interaction, between characters across all social media in real-time. In addition to that regular TV appearances that are backed by YouTube and Hulu. This project seems to bypass regular TV. Ideas cost nothing, innovation is in doing…

Relationships Aren’t Universal. You, as a business, may have all the best intentions to forge a relationship with me, meaning that you want to talk with me, interact with me, get to know me better, understand my motivations and my personality and demonstrate that you value me as a customer, and hopefully give me lots of reasons to adore you and express that adoration publicly. I, however, may just want to get a discount, buy your thing because it suits my needs, and move on.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

5 Responses

  1. Priit Kallas says:

    Thanks Jodi! The social media is only starting up. It’s going to have even bigger part in our lives. As with other technologies we take for granted now, telephone, email. But social media is networked and that takes it to another level. Brands either learn to participate in the conversation or perish.

  2. Jody Raines says:

    Social Media has had an incredible impact on the way companies must go to market. Part of developing relationships is monitoring how the brand is used.
    Recently a friend had an experience that exemplifies the power of social media. My friend purchased a new vehicle and within 2 months, the car developed a leak in the sunroof. The dealer claimed the repair would take a full day. When asked for a loaner car, the dealer refused because the customer had not taken the extended warranty. Therefore a loaner was not available.
    Imagine. That’s just wrong. A brand new car should not develop a leak in the sunroof within 3 months of purchase.
    My friend relayed the story to me, also had to ask his associates for a ride, and in the meantime, also managed to send out more than a few tweet about the matter. The appointments for that day were also informed why he could not make it to their offices,…
    The amount of negative publicity (word of mouth and social media) that this has is enormous, especially compared to the negligible amount it would have taken the dealer to offer a loaner.
    As I entered an office of one of my clients, the client told me the story he had just heard from my friend, along with the statement that he would never buy a car from that dealer if that is the way they service their customers…
    Social media is like that – powerful, one-to-one word of mouth on steroids…. a great way to reach an audience, as well as a great way to get negative publicity out quickly.
    Only by understanding the nature of the beast are you able to utilize Social Media effectively, and combat the negative implications of a viral statement.
    Friends trust friends much more than they trust advertising, it’s true.
    One of the goals for our clients at WebMarCom.net is to understand and monitor the buzz around the brand. It’s great to have a positive marketing program, and it’s equally important to have a way to monitor what’s being said.

  3. I couldn’t agree more with this article. That is exactly what we are saying at eCompliments.com – a national online review and referral site. But more than a review website, we offer Relationship Marketing tools for business and professionals that will do exactly what is being discussed here.

    In a recent white paper put out by Peppers & Rogers Group they found customers trust each other’s opinion far more than they trust a company’s brand. And in today’s climate, Social media makes it easier and far more convenient to access and act on those opinions. The principle is simple – if you treat your customers right; your customers will advocate your product/service to other people for you in a sense acting as your “partner” or “volunteer sales force” by potentially gaining new customers for you and spreading positive word of mouth.

    Take a close look at some of your neighborhood businesses to see how well they are flourishing. Doutbless, everyone has cut back during these economic times. However, there might be another reason some businesses are surviving whiles others tank. In good times and bad savvy business people should have but one focus —- their customer.

    That is where eCompliments Pro comes into play as it provides Relationship Marketing tools to help businesses strengthen their brand and credibility, enhance their customers experience and loyality, turn their customers into a volunteer sales force in spreading positive word of mouth about the and help increase SEO and their online web presence.

  1. December 18, 2009

    […] Originally posted here:  Social media weekend: Seth Godin, relationships, marketing is dead … […]

  2. December 19, 2009

    Social comments and analytics for this post…

    This post was mentioned on Twitter by HelenSal: RT @dreamgrow: Social media weekend: Seth Godin, relationships, marketing is dead http://bit.ly/92Ikqy please retweet…

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