Social Media Weekend: Social Media Case Studies, Social Currency, Work-Life Balance
10 Best Social Media Case Studies. There are many companies have used social media to promote their brand to improve and some of those companies have achieved remarkable success.
Corporate Branding Goes Rogue: Why Social Media Is Radically Changing the Game. Social media is not just another tactic to be tacked onto the proverbial backside of a corporate identity system. It needs to be recognized for what it is — the disruptive technology that radically changes the game.
Social Media Optimization Case Studies & Tips. Optimizing social media for search engines, presents a tremendous opportunity to grow social networks and build traffic to content that allows visitors to consumer, engage and share.
The 5 types of social currency. The social web has created a hyper-word-of-mouth platform that has tipped the balance of power away from brands. As a result, brands are now beginning to realise that engagement is the new communications. In order for a brand to achieve engagement with its stakeholders, it needs to consider the value that their content will deliver, or to frame it from the recipients perspective – what’s in it for me.
Social Media Complicates Work-Life Balance. Social media usage has soared not just among the general population but also among at-work Internet users, who are heading to the sites for both personal and professional reasons in greater numbers.