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Social Media Weekend: Social Media Marketing Resolutions for 2011

Happy New Year!

social media resolutions 2011

I am a big fan of setting goals. I am also a big fan of not telling anyone about them. Here’s why:

But still when setting goals do it the right way. I have found the SMART way a pretty useful tool for that. In short your goals should be:

Specific – Well defined and understandable.
Measurable – real numbers, visitors, subscribers, sales, dollars
Attainable – set the goal out of your comfort zone but not to far so you feel overwhelmed
Realistic – resources, knowledge and time
Time Based – set aside enough time to achieve the goal but not too much.

Now let’s look at what goals other people have been setting in social media marketing.

  1. Share what I’m learning. Michelle Stinson Ross
  2. Reach out to others. Michelle Stinson Ross
  3. Execute a Facebook Campaign. Lisa Wehr
  4. You will consider about mobile marketing as a strategy.
  5. Share better content. Elisabeth Michaud
  6. Engage–REALLY engage. Elisabeth Michaud
  7. Focus on Quality, Not Quantity. John Paul Titlow
  8. Create a custom landing page for Facebook. Monika Jansen
  9. Add calls to action to your website. Monika Jansen
  10. If you have not already joined LinkedIn, then do so ASAP. Shari Weiss
  11. I will not “auto” anything. Steve McKee
  12. I will continue to explore. Steve McKee
  13. Spend more time on my CTAs. Lauren B Botney
  14. Be sure that return on investment (ROI) continues to be discussed and explored. Mark Evans
  15. I want to publish no less than 2 posts per week, as well as 2 guest posts per month. Ingrid Abboud
  16. Establish your expertise by asking and answering questions. Renee C. Quinn

Image credit: Madhavan M


Posted on: January 2, 2011

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4 Responses

  1. Ingrid Abboud January 3, 2011 8:08pm

    Hi Priit

    First and foremost – happy 2011! Hope it’s a great one for you.

    Thanks a lot for including my 22 Social Media Resolutions in this roundup. Much appreciated.

    I really like your SMART approach. You’re right on that one and it certainly makes sense in many ways.

    I’m looking forward to reading what some of these folks set for themselves – Social Media Marketing wise – this upcoming year.

    Thanks again and happy New Year.



  2. Elisabeth Michaud January 19, 2011 7:07am

    Hey, thanks for the shoutout! Just discovered this (yes, a couple weeks late)–it hadn’t come up in my google alerts. Hope you’re having luck achieving your 2011 goals so far.



  3. Renee C Quinn June 28, 2011 8:08pm


    I just wanted to say thank you for adding me to this list as well. I just discovered your website and have added it to my favorites. Keep up the great work.



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