I am a big fan of setting goals. I am also a big fan of not telling anyone about them. Here’s why:
But still when setting goals do it the right way. I have found the SMART way a pretty useful tool for that. In short your goals should be:
Specific – Well defined and understandable. Measurable – real numbers, visitors, subscribers, sales, dollars Attainable – set the goal out of your comfort zone but not to far so you feel overwhelmed Realistic – resources, knowledge and time Time Based – set aside enough time to achieve the goal but not too much.
Now let’s look at what goals other people have been setting in social media marketing.