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Social Media Weekend: Social Media Marketing Trends and Predictions for 2011

social media marketing trends 2011 Social Media Weekend: Social Media Marketing Trends and Predictions for 2011As usual the year end brings loads of predictions. I have browsed through a lot of material about the coming year. What will 2011 be like? In Social media, marketing, mobile, public relations, mobile, etc. Here are the posts that grabbed my attention:

10 social media trends for PR and marketing in 2011. Themed ‘Brands Under Seige’, we take a look at coping with the crisis, dealing with privacy fears, and embracing new trends such as photo streaming, death of email and regulatory compliance. And above all else, grabbing hold of the vanishing consumer before it’s too late.

Six Social Media Trends for 2011. It was a banner year for social media growth and adoption. We witnessed Facebook overtake Google in most weekly site traffic, while some surveys reported nearly 95% of companies using LinkedIn to help in recruiting efforts. So what could we see happening in 2011? I’ll take a stab at six trends again.

Eight Social Media Trends for 2011. A couple of weeks ago, I promised to write about the additional social media trends I’m seeing for 2011.

5 Predictions for Mobile in 2011. Mobile really exploded in 2010, thanks to a surge in smartphone sales, the rise of the iPad, and of course the iPhone. Mobile devices are getting more powerful, data connections are getting faster and developers are really pushing the boundaries of how we define a “mobile app.”

Five Social Media Trends for 2011. Where is social media headed? What is important to learn about now so that we feel like we’re “in the know” six months down the road? I’m jumping into the fray and offering my own predictions and a bit of analysis on where we’re headed as we close out the final six weeks of 2010.

6 Predictions for Digital Advertising in 2011. Whether they choose to go big or small, the social web equips advertisers with significantly more consumer data points than ever before to improve the targeting and relevance of online advertising. Below are six predictions for digital advertising in 2011.

5 PR and social media trends for 2011. I’ve put down my views on what trends will have the PR and social media industry hot under the collar in 2011.

2011 trends in four parts 1, 2, 3, 4. Trendwatching.com just released their top 11 consumer trends for 2011. Rather than try and shove all 11 into a single blog post, I’m going to break them up into bite-sized posts and dig in that way over the next few days. Easier to digest!

4 Predictions for Connected Devices in 2011. After a talk I gave in Stockholm to a gathering of broadcasters and service providers, a woman came up to me with a perplexed look on her face. She asked, “You live in the future don’t you?” “I spend most of my time thinking and talking to people about the future,” I replied. “So, yeah, I guess I do.” Pulling together some predictions for 2011 feels a bit like looking backward from 2020, but here goes.

Opportunities and challenges for e-commerce in 2011. According to a recent report by L2ThinkTank on GenY affluents’ digital habits: 63% use social media to engage with brands, more than 50% say that Facebook, blogs, and brand videos affect their opinions about products, while websites are as influential as physical stores in shaping Gen Y sentiment, second only to friends’ opinions. So what trends and challenges lie ahead?

5 Predictions for the Public Relations Industry in 2011. Today, mobile devices are sparking another big shift in media infrastructure, with the iPad in particular set to become the centerpiece of media strategies for top print publications such as The New York Times, The Wall Street Journal and USA Today. As the media changes, so too must the practice of public relations. In light of these evolving dynamics, what should savvy PR practitioners be thinking about as they’re building plans for 2011? Here are a few trends to watch in the coming year.

Predictions From Customer-Experience Experts for 2011. Customer experience and marketing will converge. Seven thought leaders and line executives who have proven success in driving performance for organizations via customer experience. What they’d share with a Fortune 500 executive if they had 10 minutes to talk about key trends in 2011.

Four Marketing Trends to Look for in 2011. With the landscape of social media quickly changing, the trends to watch in 2011 are an indication of the direction that it is headed.

Social Media Creates Customer/Brand “Miracle” Partnerships. Imagine an organization that works in partnership with its customers and employees to create a brand experience that is relevant and imaginative.

5 Predictions for Small Business in 2011. As this year wraps up, we’d like to look back at the technological advancements that small businesses have benefited from and predict how those technologies will affect entrepreneurs in 2011. Here are my five predictions about how small businesses will continue to adapt to changing technologies as we move into the new year.

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Image credit: Murali cm

Posted on: December 26, 2010

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5 Responses

  1. Gini Dietrich December 27, 2010 4:04am

    This is awesome because I was just thinking I’d spend a couple of hours this week looking at what others had to say about 2011 trends and how Spin Sucks compared (thanks for including us in your list)! And now you’ve done all the work for me…I just have to read!

    Thanks!!

    Reply

  2. sherin December 27, 2010 8:08am

    Awesome..really..its a pleasure to get such articles or references …especially from linkedin discussions… It will be helpful to make my social strategy planning!!!

    Reply

  3. Priit Kallas December 27, 2010 5:05pm

    Thank you Gini and Sherin!

    Reply

  4. NJBond December 28, 2010 10:10am

    Towards correcting mistakes digital marketing did in the past (HAD IT BEEN EXISTING IN THE PAST) products is first customer is second.Conscience choice of service in the form of luxury,comfort and convenience is must to market .

    There are no trend other wise it is only circle

    Reply

  5. Zunera December 29, 2010 9:09am

    Awesome articles.

    Thank you so much for the info.

    Reply

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