Social Media Weekend: Statistics and Surveys
Numbers and statistics help you to get better grasp of overall trends. This weekend I selected some posts that help you understand where the social media and technology are heading. The differences between generations, decline in TV subscriptions, rise of internet as a news source, etc. Use it as food for thought or ammo to convince others.
Internet Gains on Television as Public’s Main News Source. The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet.
Cord-Cutting Avoids Biggest Cities. For the first time since the dawn of cable TV, the number of U.S. households paying for TV subscriptions is falling, marking a potential turning point in the TV business. The reason for the declines remains unclear. Several cable operators have blamed the weak economy. But some analysts look to the growing popularity of online video.
Generations Online in 2010. Few of the activities covered in this report have decreased in popularity for any age group, with the notable exception of blogging. Only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline—a development that may be related to the quickly-growing popularity of social network sites.
The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies 2010 Study. Two hundred and eighty (56%) of the 2010 F500 are now on Facebook. One hundred and forty-seven companies (29%) have neither a Twitter account nor a Facebook presence.
Your Social Media Followers Are Your Best Customers. Although Facebook Fans registered a staggering 700% higher NPS score than our total client base, it was Twitter that stole the show. A customer who tweets about Eloqua is nearly nine times as likely to be a brand promoter as our average user.
A gadget’s life: From gee-whiz to junk. How technologies rise and fall as the usage habits and scientific advances change our behaviour.