Social Media Weekend: Statistics and Surveys

Numbers and statistics help you to get better grasp of overall trends. This weekend I selected some posts that help you understand where the social media and technology are heading. The differences between generations, decline in TV subscriptions, rise of internet as a news source, etc. Use it as food for thought or ammo to convince others.

Internet Gains on Television as Public’s Main News Source. The internet is slowly closing in on television as Americans’ main source of national and international news. Currently, 41% say they get most of their news about national and international news from the internet.


Cord-Cutting Avoids Biggest Cities. For the first time since the dawn of cable TV, the number of U.S. households paying for TV subscriptions is falling, marking a potential turning point in the TV business. The reason for the declines remains unclear. Several cable operators have blamed the weak economy. But some analysts look to the growing popularity of online video.

Generations Online in 2010. Few of the activities covered in this report have decreased in popularity for any age group, with the notable exception of blogging. Only half as many online teens work on their own blog as did in 2006, and Millennial generation adults ages 18-33 have also seen a modest decline—a development that may be related to the quickly-growing popularity of social network sites.

The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies 2010 Study. Two hundred and eighty (56%) of the 2010 F500 are now on Facebook. One hundred and forty-seven companies (29%) have neither a Twitter account nor a Facebook presence.

Your Social Media Followers Are Your Best Customers. Although Facebook Fans registered a staggering 700% higher NPS score than our total client base, it was Twitter that stole the show. A customer who tweets about Eloqua is nearly nine times as likely to be a brand promoter as our average user.

A gadget’s life: From gee-whiz to junk. How technologies rise and fall as the usage habits and scientific advances change our behaviour.

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

3 Responses

  1. David says:

    Some of us may think that the Millenial Generation is from 1977 to 95 for 3 reasons:

    1. A chart on the web proves that the annual birthrate REALLY started to dramatically increase in ’77. The chart shows 3.3 million babies born that year and 3.14m in ’76 (a 160,000 difference). The birthrate leveled off in ’95.
    2. Those born in ’77 just came of age when the web went public in ’95, hence the “Net Generation”, or Gen y.
    3. Studies show very similar attitudes between those born in the late ’70s and babies of the ’80s (the former also voted 66 – 32 for Obama).

    Supporters of these dates may have a point. However, I believe that ANYONE can be a Millenial if he/she is tech – savvy, open – minded to diversity of all kinds, and likes the latest pop culture. I feel this way because many people do not fit into the generation to which they were assigned. I say, let everyone choose whichever generation best matches their CHARACTERISTICS.

  2. Priit Kallas says:

    Thanks for your comment Jeremiah, I’m glad you found something useful.

  3. jeremiah says:

    Thank you, always good to see a bit of trend spotting and stats for easy reference and expanding the communication story.

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