Social Media Weekend: Stats, Reports, Studies and Surveys
State of the Media: Social Media Report Q3. As the inﬂuence of social media – and those using social media – continues to grow, it’s crucial for traditional media, retailers, brands and advertisers to understand how different consumer segments use and share content. Nielsen’s “State of the Media: The Social Media Report – Q3 2011” presents a snapshot of the current social media landscape and audiences in the U.S. and other major markets.
Social Networking On-The-Go: U.S. Mobile Social Media Audience Grows 37 Percent in the Past Year. In August 2011, more than 72.2 million people accessed social networking sites or blogs on their mobile device, an increase of 37 percent from the previous year. Nearly 40 million U.S. mobile users, more than half of the mobile social media audience, access these sites almost every day, demonstrating the importance of this activity to people’s daily routines.
The 2011 Fortune 500 and Social Media Adoption: Have America’s Largest Companies Reached a Social Media Plateau?. The study has been expanded to include the usage of the fastest growing social media tools – Facebook and Twitter. For the first time, this latest iteration includes information on the number of Facebook fans a company has as well as the number of Twitter followers. This research also builds on the Center’s work since 2007 examining social media in a variety of organizations including the Inc. 500, US colleges and universities and the Forbes list of the 200 largest charities.
If Social Media Goals Are To Drive Sales, Should Sales Budgets Pay For It? There are a lot of studies out there about social media. One that recently came out comes from Covario and it’s about Facebook and how well brands are doing with regard to how people like them. I’ll spoil that part for you by saying that Coca-Cola wins the great Facebook brand like shootout.
Report examines best practices in government social media. What are the best practices for federal agencies maintaining a presence on numerous social media platforms? And more importantly, how satisfied are citizens who are interacting with these agencies online with their social experience?
Marketing lags tidal wave of social media. A NEW study shows that chief marketing officers feel unprepared to manage the effect of social media, mobile devices and the data explosion — all viewed as game changers for companies. The influx of younger generations with different patterns of consumption and of gaining access to information are changing the face of the marketplace.
CXM Research: The Social Customer Experience Maturity Model. Here at BloomThink we conducted some independent research into the consumer engagement patterns of one high-touch industry: the cruise industry. We looked specifically at Twitter and Facebook fans and followers of six large cruise companies between December 2010 and October 2011. We also looked closely at the Twitter interactions that the cruise companies had with their customers.
Social media reputation damage high on risk managers’ list of concerns. Social media and the potential they pose to reputation risk and protection of confidential information are significant risks to European businesses, according to a survey by the Federation of European Risk Management Associations in cooperation with the Institute of Risk Management.
Largest Marketing Business-to-Business Study. “Truth from the Trenches,” the largest marketing business-to-business survey conducted this year. The study was designed to explore the pain points marketers are experiencing as they develop their online marketing strategies.