Social Media Weekend: Twitter for Brands, Enchantment, Social Media Industry Report
Is Twitter moving in direction of Facebook with its offering for brands? Take a look at social media marketing industry report, sell better, watch Guy Kawasaki talking about Enchantment, and other things that I have selected to share with you this weekend.
Creating Enchantment. Guy Kawasaki shares the secrets to being enchanting and developing influence through the “pillars of enchantment.” In this funny and engaging lecture, Kawasaki examines the deep value in being likable, creating trust, and taking empowering action. He also shares keys to telling a great story, overcoming resistance, and enchanting your boss and colleagues.
You can get this books from Amazon:
by Guy Kawasaki
Twitter to offer brands Facebook-style pages. Branded pages, through which advertisers could deliver tailored messages, are under consideration, along with other plans to increase the long-term revenue potential of the social network, according to sources familiar with the subject.
2011 Social Media Marketing Industry Report(http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2011/). Where are my peers targeting their social media efforts? What benefits are they achieving? Where will they focus their future activities? All of the answers (and more) are in this free social media report.
Sales-Letter Magic: 10 Tips for Writing Letters That Sell. Sales letters are powerful selling tools. How do you start a letter? When should you present your offer? How long should the letter be? Use these tips to improve your landing pages and newsletters.
How the Real Estate Industry Is Using Social Media [INFOGRAPHIC]. The real estate industry has seen a number of social media innovations over the past few years. Real estate pros are using social media to provide online property tours, schedule showings and showcase local expertise.
The Wonderful World Of Quora [INFOGRAPHIC]. Quora, the social Q&A platform, is beginning to get its sea legs. There are so many ways to use Quora, well beyond just asking and answering questions. How do you fit into the Quora world?
HOW TO: Sync Your Online and Offline Marketing Campaigns. In the digital age, any smart company knows that our passion and engagement can — and should — be channeled far beyond the physical spot where we’re standing. The fact that the real world can no longer be separated from the digital one is clear, but the way to merge the online and offline worlds to create a unified, coherent brand experience is much less so.
Content Dilemma: Big Benefits With Big Hurdles. It’s the reality part of the content marketing equation that causes the simple “Just create great content on a regular basis!” mantra to stumble a bit because, let’s face it, generating high quality content ain’t easy.
HOW TO: Improve Engagement on Your Brand’s Facebook Page [STATS]. If you’re looking to boost engagement on your brand’s Facebook Page, a new report from Buddy Media has some key findings for you. The social media marketing company collected data from 200 of its clients’ Pages* over a 14-day period and found that time is an important factor in determining the success of a Facebook post.
Image credit Maria Ly