Comments on: Social Media Will Penetrate Corporate Firewalls http://www.dreamgrow.com/social-media-will-penetrate-corporate-firewalls/ Your Source of Social Media Marketing Information Thu, 09 Feb 2012 19:54:24 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Priit Kallas http://www.dreamgrow.com/social-media-will-penetrate-corporate-firewalls/comment-page-1/#comment-1291 Priit Kallas Tue, 05 Jan 2010 23:31:24 +0000 http://www.dreamgrow.com/?p=750#comment-1291 Great points Allan. I sometimes tend to overlook the point that some people might do harm intentionally and sometimes it just bad luck and circumstance that lead to brand damaging communications. Great points Allan. I sometimes tend to overlook the point that some people might do harm intentionally and sometimes it just bad luck and circumstance that lead to brand damaging communications.

]]> By: Allan Delmare http://www.dreamgrow.com/social-media-will-penetrate-corporate-firewalls/comment-page-1/#comment-1289 Allan Delmare Tue, 05 Jan 2010 22:38:44 +0000 http://www.dreamgrow.com/?p=750#comment-1289 I agree that the push for social media to pass through corporate security regulations is inevitable. However, brand image and negative PR from unscrupulous employees is still quite a touchy issue - even if it lends a bit of humanity to the face of the company. Companies just haven't been hiring people with consideration to their "social reach" and influence long enough yet. While issues such as time management can be address through "corporate access gateways" -- imagine tunnel access to popular social networking sites, such as facebook or digg, that restrict defined actions, such as blocking applications in facebook, or filtering content in digg ... Companies will still have to establish a workforce that has been hired with social networks in mind. Without that confidence, I think the risk is just too big to open up existing policies. I agree that the push for social media to pass through corporate security regulations is inevitable. However, brand image and negative PR from unscrupulous employees is still quite a touchy issue – even if it lends a bit of humanity to the face of the company. Companies just haven’t been hiring people with consideration to their “social reach” and influence long enough yet.

While issues such as time management can be address through “corporate access gateways” — imagine tunnel access to popular social networking sites, such as facebook or digg, that restrict defined actions, such as blocking applications in facebook, or filtering content in digg … Companies will still have to establish a workforce that has been hired with social networks in mind. Without that confidence, I think the risk is just too big to open up existing policies.

]]> By: 22 Social Media Marketing Trends for 2010 | DreamGrow Digital http://www.dreamgrow.com/social-media-will-penetrate-corporate-firewalls/comment-page-1/#comment-1288 22 Social Media Marketing Trends for 2010 | DreamGrow Digital Tue, 05 Jan 2010 21:59:57 +0000 http://www.dreamgrow.com/?p=750#comment-1288 [...] Social media will reach behind corporate firewalls. (Read more) [...] [...] Social media will reach behind corporate firewalls. (Read more) [...]

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