Social networking B2B vs. B2C
Filed under: Links, Social Media, Surveys and stats
B2B companies who are using social networks are more active than B2C counterparts. This is most visible in microblogging, discussions on third-party sites, blogging and monitoring their social footprint on different sites. B2C companies are ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.

Some pretty interesting stats from emarketer.com.
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One thing I could think of why B2B people are more active is that the communication tends to be more personal. B2C comm is one to thousands but B2B is often one to one.
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