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Social networking B2B vs. B2C

B2B companies who are using social networks are more active than B2C counterparts. This is most visible in microblogging, discussions on third-party sites, blogging and monitoring their social footprint on different sites. B2C companies are ahead in a few areas: social media advertising, user ratings and reviews, and online communities for customers and prospects.

Social media b2b vs b2c

Some pretty interesting stats from emarketer.com.


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Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

4 Responses

  1. Priit Kallas says:

    One thing I could think of why B2B people are more active is that the communication tends to be more personal. B2C comm is one to thousands but B2B is often one to one.

  1. December 10, 2009

    […] Social networking B2B vs. B2C | DreamGrow Digital4 hours ago by Priit Kallas  B2B companies who are using social networks are more active than B2C counterparts. This is most visible in microblogging, discussions on third-party sites, […]

  2. December 10, 2009

    […] This post was Twitted by BYEAClub […]

  3. December 10, 2009

    […] This post was mentioned on Twitter by Miranda O'Donoghue, Mike Lowndes. Mike Lowndes said: Social networking B2B vs. B2C http://bit.ly/4ybZIW […]

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