Social Networking to Promote Your Dental Practice
In this age, one thing that dental practices, as well as dentists, should be is dynamic. The ability to be flexible and respond to the ever changing times is what distinguishes practices with strong staying power from those which easily fold. Social networking is just one of the many new innovations which have been introduced in this century which has managed to garner an immense ability to influence people. For this reason, dentists should find the need to dip their toes into social networking sites.
There are a lot of benefits to using social networking sites just like Facebook or Twitter. First off, these websites will link you to hundreds of potentially new patients. Studies have shown that these websites are becoming more popular among middle-aged internet users and that use of social networking sites aren’t confined to teens and young adults anymore. Secondly, the use of Twitter or Facebook is free. You do not have to pay anything to stay connected to your patients and prospects. Finally, the use of social networking websites is extremely easy that you do not have to hire anyone to maintain your profile or your page.
If you are attempting to launch your very own social marketing campaign, here are a few tips which you should remember:
Focus on your profile.
Your profile is the first thing which people will see. This is why if your aim is to get the attention of individuals within you locality which may be in need of dental services whether in the immediate future or not, you need to make sure that your profile is one which will readily get their attention. You may need to make use of buzz words. But definitely, strike a neat balance between relatable and credible. You do not want to be overly formal when you’re promoting your services through a medium as casual as social networking sites at the same time you should always make your practice presentable and credible no matter what.
Quality network trumps quantity.
When it comes to social networking sites, your inevitable goal is to spread the word about your practice through ‘likes’ and ‘friend requests’. You may be tempted to be undiscriminating when it comes to accepting and making friend requests. But this can be counterproductive especially since the aim is to network with as many prospective and existing patients and not just random people who may not be part of your target market to begin with.
Image credit: sj_sanders,
Posted on: February 23, 2012
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