Stats: How The Inc. 500 Use Social Media
The Center for Marketing Research at the University of Massachusetts Dartmouth recently conducted a significant social media study on the usage of social media in fast-growing corporations. Some social media stats from the Inc. 500:
- 83 percent of the Inc. 500 report using at least one of the social media tools studied in 2010
- 84 percent characterized their use of Facebook as successful
- 93 percent characterized their use of message/bulletin boards and online video as successful
- 56% of respondents felt that social media was “very important” to their business and marketing strategy
- 70 percent report they actively monitor their brands or company name in the social media space
- 31 percent of companies use Facebook to communicate with other companies like vendors, suppliers or partners. 27% use Twitter for this purpose.
- 57 percent use social networking sites to recruit and evaluate potential employees
I am specially excited about the 31 and 27 percent who use Facebook and Twitter for B2B communication. I see that adoption of social networking sites for hard business will become a norm within next 5-10 years. As you can see from our post a few days ago (The 2010 U.S. Digital Year in Review), email usage dropped almost 60 persent in the 12-17 age group last year. I don’t think that when they enter the workforce they will ask themselves, “What was that email thing my father used?”
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