Surprising!

surprisingSeth Godin writes that if you need to be better than expected to make it work then it becomes a standard and the new expectation. Seems that you get int infinite loop and at some point you just will not be better than expected.

I think there’s a way that will not escalate expectations. You can be creative and deliver every time something different but it doesn’t have to be “better” than last time.

Be surprising!

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Image credit: Piotr Bizior

Priit Kallas

Priit is the founder and CEO of DreamGrow Digital, an internet marketing and social media company. With his 20+ years internet marketing experience he is Helping companies to understand and use the digital marketing to reach their target audiences. He has spoken at hundreds of seminars and conferences on different aspects of internet marketing. Priit is also the organizer of Digital Elite Camp, a leading traffic and conversion event.

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