Internet overtakes TV as the biggest advertising sector in the UK
Posted: October 1st, 2009 | Author: Priit Kallas | Filed under: Advertising, Surveys and stats | Tags: advertising sector, biggest advertising sector in the UK, internet, internet advertising, media channels, tv, tv advertising | 1 Comment »Well, it had to happen. Now the next milestoni is when will this happen in United States. As I said in my resent presentation TV is no a brand maker any more. I believe that future brands will be built on social networks with direct communication.
UK advertisers spent £1.75bn on internet advertising in the six months to the end of June, a 4.6% year-on-year increase, according to a report by the Internet Advertising Bureau and PricewaterhouseCoopers. To put this in perspective, in 1998, when the IAB first measured internet advertising, just £19.4m was spent online. The internet now accounts for 23.5% of all advertising money spent in the UK, while TV ad spend accounts for 21.9% of marketing budgets.
via Internet overtakes television to become biggest advertising sector in the UK. The Guardian .
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