Tagged: Advertising

Interactive marketing to approach 1/3 of all ad spend by 2016 0

Interactive marketing to approach 1/3 of all ad spend by 2016

Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for...

Social Media Campaigns are a Waste of Money! 2

Social Media Campaigns are a Waste of Money!

Social media is a place where people interact with each other and, if you are lucky, this may include your brand. This is engagement. Everybody wants it, but to achieve that you have to...