Posts Tagged ‘Advertising’

Q3 ’11 Internet Advertising Revenues Up 22% to $7.9B

Internet advertising revenues in the U.S. hit $7.88 billion for the third quarter of 2011, representing a 22 percent increase over the same period in 2010, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. Read more: Q3 ’11 Internet Advertising Revenues Up 22% [...]

Author: Priit Kallas

Interactive marketing to approach 1/3 of all ad spend by 2016

Our projection shows this spending more than doubling to $76.6 billion, 35% of all advertising, by 2016 (and more than marketers now spend on television). This is massive. Digital marketing is unquestionably heading for the center of the marketing mix. Spend will near $77 billion as interactive gains legitimacy in the mix. Read more: Interactive [...]

Author: Priit Kallas

Social Media Weekend: All You Need to Know About Google+

Google has launched its attack on Facebook in the form of Google+ social network. Google Plus is a good thing for social media users even if it will not succeed. It’ll bring innovation, new services and better user experience by competing with Facebook. For this week’s social media doze I have collected the best posts [...]

Author: Priit Kallas

The 2010 U.S. Digital Year in Review

E-commerce comScore released an overview of internet statistics of 2010. Optimism seems to be the keyword of the 2010. Economy starts to move up and spending grows. U.S. e-commerce spending reached $227 billion in 2010 that’s 9 percent higher than the year before. Of that travel e-commerce grew 6 percent to $85 billion and other [...]

Author: Priit Kallas

15 Great Social Media and Marketing Presentations

15 great presentations to get insight about social media and marketing. Some are strategic and others incude case studies, spiced up with recent social media and marketing statistics. Get ideas or use them to change minds of people you need in your boat. Enjoy! Search and Social: How to Get More Action from Organic Marketing [...]

Author: Priit Kallas

Social Media Campaigns are a Waste of Money!

Social media is a place where people interact with each other and, if you are lucky, this may include your brand. This is engagement. Everybody wants it, but to achieve that you have to think long term not one off campaigns. We have seen politicians do that a lot. The last tweet or blog post [...]

Author: Jaan-Matti Lillevälja

Eight billion minutes spent on Facebook every day

Facebook executive Mike Schroepfer announced recently during a Web 2.0 summit, that the average amount of time people spend on Facebook is on average 8 billion minutes per day! That’s 15, 220 years spent on Facebook every day. Some 2 billion pieces of content are shared every week, and 2 billion photos are uploaded each [...]

Author: Priit Kallas

IBM Study: The end of advertising as we know it

IBM released a really interesting study about the trends in the advertising and marketing fields and how the internet is going to change them. On a gut level we at Dreamgrow have predicted this change for some years now but it is nice to have such information supporting our views. This ties in nicely with [...]