Posts Tagged ‘B2B Case Study’

B2B Social Media: 10 Ways to Boost Your Facebook Fan Page

Eloqua, JESS3 and BrandGlue published a very cool presentation. The case study gives you the techniques that Facebook marketing firm BrandGlue employed to grow Eloqua’s Facebook community by 2,500%, Facebook-referred traffic by 150% and Fan engagement to 3 times industry norms. Key points: Stop using auto-posting tools: They cloud your content’s visibility. Create a landing [...]

Author: Priit Kallas

Social Media Weekend: B2B, Case Studies and Tips

This weekend we look at what we can learn from others. Here are selected case studies and tips to use in corporate social media and B2B markets. How The Red Cross defused a potential Social Media crisis situation. the Red Cross found itself in a potential crisis situation on Twitter a couple of days ago. [...]

Author: Priit Kallas

Social Media Weekend: B2B Social Media, Coupons, Workplace, Marketing Priorities

The State of B2B Social Media Marketing [INFOGRAPHIC]. B2B marketers are increasingly using social media to connect with their customers, but oftentimes they are not using those tools effectively. For a deeper look at the current state of B2B social media marketing, check out the infographic. Facebook’s Gmail killer coming on Monday. Facebook is having [...]

Author: Priit Kallas

Social Media Weekend: Case Studies, E-Commerce, Social Media Budget, Strategy

7 Key Findings On The Use of Social Media And E-Commerce: New Study. Online retailers have been rushing into using Social Media as the next big marketing thing and yes it is showing some promise. A recent study by Compete which evaluated online shopping trends, unearthed some interesting findings about the use of Social Media [...]